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Topic: Windows

Microsoft Opening Up More Ad Inventory to Programmatic

Including Outlook, Windows 8.1

Microsoft is opening more of its ad space to programmatic selling. The company announced the move today during Ad:tech New York. Microsoft said it is expanding its partnership with AppNexus to…

Apple Takes Shots at Microsoft With iPad Air, Software

Execs say what they really think of rivals

Apple lobbed a barrage of Air to surface missiles in Microsoft’s direction today. Apple executives—led by CEO Tim Cook—at today’s keynote event to unveil the iPad Air took every opportunity to…

Every Apple Competitor Bought Twitter Ads for iPad Reveal

Samsung, Microsoft, Nokia go for brand-jacking

Apple's iPad Air reveal has easily been the business tech story of the day, and competitors were more than ready to attempt to brand-jack the news. Samsung, Microsoft, Nokia, LG…

First Mover: Steve Williams

PHD's New York chief likes data, but loves ideas, minding details and young talent

Specs Age 47 New gig President, PHD, New York Old gig CEO, OMD Group, U.K. How’s the new job so far? The opportunity to learn the U.S. market is a privilege. Lot to learn.…

Windows Invests $24 Million in Apps

Trying to stay afloat in the smartphone community

“There’s an app for that” now not only surmises Apple's current dominance on the mobile market, but also can be used to describe Google’s Android smartphone marketplace.  But for Nokia and…

Nokia Unveils 'First Real Windows Phone'

CEO Elop calls it 'a new dawn for Nokia'

Today at the Nokia World conference in London, the Finnish phone manufacturer unveiled its highly anticipated Windows phones, kicking off what CEO Stephen Elop called “a new dawn for Nokia.”…

Google and Intel Team Up for Android

Intel “spurning” Microsoft?

Intel has announced a partnership with Google to produce Android-based smartphones and tablets using Intel Atom chips. Google senior vice president Andy Rubin and Intel CEO Paul Otellini showed off prototypes…

Microsoft Spars With Intel Over Windows 8

Intel argues that the new OS won't hurt its mobile business

Longtime partners Microsoft and Intel are decidedly not on same page when it comes to the future of Windows 8, according to The Wall Street Journal. At an analyst meeting Tuesday,…

JWT Loses Most of Its Microsoft Biz

Retains Windows 7 in China, Brazil

In a shuffling of agency assignments, JWT is losing most of its Microsoft business, which at its peak early last year supplied about $50 million in worldwide revenue to the…

iPad Takes a Bite out of Microsoft Sales

Growing interest in tablets led to a decline in PC shipments

Apple’s iPad has taken a big bite out of Microsoft’s PC sales. Microsoft reported on Thursday that its sales in the first quarter fell short of analysts’ predictions despite the company's…

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