Topic: Wimbledon

The Brand That Scored the Most Digital Attention at Wimbledon Wasn't Even a Sponsor

Pimm's charms way to top

If you were lucky enough to be at Centre Court at Wimbledon this year, you may have treated yourself to a refreshing Pimm's Cup—the classic Wimbledon cocktail made with Pimm's,…

12 Intriguing Digital Marketing Stats From the Past Week

How Serena won on social media, too

The past week has been filled with great data points about many things—particularly the dominance of Serena Williams and Apple. Here are the 12 most interesting numbers we came across: 1.…

How Exciting Is Wimbledon? With Biometrics, Jaguar Takes Centre Court's Pulse

Links watching tennis and driving a sports car

If you're among the fortunate 15,000 people who can afford the $4,164 ticket price to get into the stands at Wimbledon's Centre Court this week, you're surely in for a…

Tiger Woods Earns 83 Times More Money Endorsing Things Than Playing Golf

Plus other athletes' income stats

The sprinter Usain Bolt has earned $15,000 in race winnings over the last year but $21 million in sponsorships. Nascar star Jimmie Johnson, on the other hand, pulled in $16.2…

ESPN Outbids NBC for Wimbledon Rights Package

12-year pact pushes marquee tennis tourney to cable

ESPN on Tuesday will announce it has wrapped a deal with the All England Club for the media rights to Wimbledon. While ESPN currently is the cable home to the tournament,…

Ad of the Day: Sony

The brand double faults with its Wimbledon remake of famed Bravia spot

If imitation is the highest form of flattery, then self-imitation is probably the highest form of self-flattery. That seems to be the main takeaway from this Sony U.K. spot promoting…