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Topic: Wimbledon

Twitter Hopes Its Burgeoning Livestreaming Business Will Help It Take Flight Again

Advertisers and TV networks think it might

In the past few weeks, Twitter has secured deals with several television companies and sports leagues hoping to get in early on the San Francisco-based social network's burgeoning livestreaming business.…

Twitter Debuts Livestreaming With High Definition Broadcast of Wimbledon

Tennis fans won't get any work done today

Twitter today is providing a glimpse into what kind of TV-like platform it could be for sports fans, one of its most-loyal user bases. The social media network's livestreaming of…

Häagen-Dazs Fills Its Instagram With Great Wimbledon Pics of Fans, Not Players

Ice cream makes a cameo in the sweet series, too

What do tennis and ice cream have in common? They're both irresistibly exciting, according to a new Wimbledon campaign from Häagen-Dazs, featuring crowd reactions from the stands of the annual…

The Brand That Scored the Most Digital Attention at Wimbledon Wasn't Even a Sponsor

Pimm's charms way to top

If you were lucky enough to be at Centre Court at Wimbledon this year, you may have treated yourself to a refreshing Pimm's Cup—the classic Wimbledon cocktail made with Pimm's,…

12 Intriguing Digital Marketing Stats From the Past Week

How Serena won on social media, too

The past week has been filled with great data points about many things—particularly the dominance of Serena Williams and Apple. Here are the 12 most interesting numbers we came across: 1.…

How Exciting Is Wimbledon? With Biometrics, Jaguar Takes Centre Court's Pulse

Links watching tennis and driving a sports car

If you're among the fortunate 15,000 people who can afford the $4,164 ticket price to get into the stands at Wimbledon's Centre Court this week, you're surely in for a…

Tiger Woods Earns 83 Times More Money Endorsing Things Than Playing Golf

Plus other athletes' income stats

The sprinter Usain Bolt has earned $15,000 in race winnings over the last year but $21 million in sponsorships. Nascar star Jimmie Johnson, on the other hand, pulled in $16.2…

Brits Stream Murray but Prefer McEnroe Dis

BBC biggest live Web audience since 2012 Olympics

Andy Murray made history on Sunday, drawing millions of U.K. viewers to their TV sets. But on the Web, Murray’s win couldn't top an angry Kirsten Flipkens berating a broadcaster or…

Adidas's Tribute to Andy Murray Is Pretty Sweet, Too

Wimbledon winner's sponsors bask in his glory

Robinsons isn't the only British brand drafting off Andy Murray's historic win at Wimbledon yesterday. The Adidas ad above, posted to Twitter, is nice and simple and a worthy tribute.…

BBH Finally Gets to Add Storybook Ending to Its Wimbledon Ad for Robinsons

Spot originally aired in 2009

Britain had to wait 77 years—until Sunday's win by Andy Murray—to celebrate another British male singles champion at Wimbledon. So, BBH London should feel fortunate that it had to wait…

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