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Topic: Wimbledon

The Brand That Scored the Most Digital Attention at Wimbledon Wasn't Even a Sponsor

Pimm's charms way to top

If you were lucky enough to be at Centre Court at Wimbledon this year, you may have treated yourself to a refreshing Pimm's Cup—the classic Wimbledon cocktail made with Pimm's,…

12 Intriguing Digital Marketing Stats From the Past Week

How Serena won on social media, too

The past week has been filled with great data points about many things—particularly the dominance of Serena Williams and Apple. Here are the 12 most interesting numbers we came across: 1.…

How Exciting Is Wimbledon? With Biometrics, Jaguar Takes Centre Court's Pulse

Links watching tennis and driving a sports car

If you're among the fortunate 15,000 people who can afford the $4,164 ticket price to get into the stands at Wimbledon's Centre Court this week, you're surely in for a…

Tiger Woods Earns 83 Times More Money Endorsing Things Than Playing Golf

Plus other athletes' income stats

The sprinter Usain Bolt has earned $15,000 in race winnings over the last year but $21 million in sponsorships. Nascar star Jimmie Johnson, on the other hand, pulled in $16.2…

Brits Stream Murray but Prefer McEnroe Dis

BBC biggest live Web audience since 2012 Olympics

Andy Murray made history on Sunday, drawing millions of U.K. viewers to their TV sets. But on the Web, Murray’s win couldn't top an angry Kirsten Flipkens berating a broadcaster or…

Adidas's Tribute to Andy Murray Is Pretty Sweet, Too

Wimbledon winner's sponsors bask in his glory

Robinsons isn't the only British brand drafting off Andy Murray's historic win at Wimbledon yesterday. The Adidas ad above, posted to Twitter, is nice and simple and a worthy tribute.…

BBH Finally Gets to Add Storybook Ending to Its Wimbledon Ad for Robinsons

Spot originally aired in 2009

Britain had to wait 77 years—until Sunday's win by Andy Murray—to celebrate another British male singles champion at Wimbledon. So, BBH London should feel fortunate that it had to wait…

ESPN Outbids NBC for Wimbledon Rights Package

12-year pact pushes marquee tennis tourney to cable

ESPN on Tuesday will announce it has wrapped a deal with the All England Club for the media rights to Wimbledon. While ESPN currently is the cable home to the tournament,…

Ad of the Day: Sony

The brand double faults with its Wimbledon remake of famed Bravia spot

If imitation is the highest form of flattery, then self-imitation is probably the highest form of self-flattery. That seems to be the main takeaway from this Sony U.K. spot promoting…

Sports stars line up to be Federer's fanboys

Nike has gotten pretty good at the quick-turnaround ads for major sports events, the most recent of which was Roger Federer's record-breaking 15th Grand Slam win this weekend. The charming…

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