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Topic: Willie Nelson

Mark Crumpacker's Farm-Friendly Pitch for Chipotle 2014 Brand Genius winner for restaurants

For the average YouTube viewer, Chipotle’s computer-animated “Back to the Start” video from 2011, portraying a family farmer fighting back against industrial agriculture’s machine-made mystery food, was two minutes of…

September 29, 2014, 12:02 AM EDT

Using the Familial to Sell the Familiar How portraits of famous fathers and their sons make marketing magic

Brands have long recognized the value of finding the perfect masculine embodiment for their products, be it Theodore Roosevelt touting the steady aim of A.H. Fox shotguns in 1909 or…

October 10, 2013, 7:10 AM EDT

Marketing a $400 Cooler Corey Maynard discusses growing the Yeti brand

Specs Who Corey Maynard New gig Vp, marketing, Yeti Coolers Old gig Vp, marketing, Gerber Legendary Blades Age 37 Your coolers have hard-core fans in the outdoor community. How do you take that base more mainstream? The solution is…

October 6, 2013, 10:38 PM EDT

Karen O Covers a Willie Nelson Cover in Chipotle's Latest Ad Brooding spot mourns abandoned family farms

Giant-burrito-peddling fast-food chain Chipotle, which eschews most advertising, appears to have settled, for the moment at least, on a content strategy: Wrapping up healthful, anti-industrial-farming propaganda in lightly branded music…

October 12, 2011, 5:25 PM EDT

Inside Chipotle and Willie Nelson's Sustainable Farming Ad Director Johnny Kelly takes you behind the scenes of an instant classic

No one, as the idiom goes, should see how the sausage is made. Thankfully, that rule doesn't apply to animated pork cubes. Last week, AdFreak posted Chipotle's charmingly poignant ad…

September 4, 2011, 9:18 PM EDT

Willie Nelson Covers Coldplay's 'The Scientist' for Chipotle Ad Stirring animated spot backs sustainable farming

Attention, industrial farmers. Willie Nelson wants you to stop drugging your pigs and smashing them into compact, easily shippable pork cubes. So does Chipotle. So, the country icon and champion…

August 30, 2011, 5:45 PM EDT

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