Topic: Wildfire

Google Winds Down Wildfire to Focus on DoubleClick Integration

Competitor Sprinklr says it's going to gain from the move

Google’s Wildfire clients—companies like Amazon, Gap, Dairy Queen, Cisco—are looking elsewhere for their social media management needs. The company that the search giant bought in 2012 for a reported $250…

How Google's Ad Tech Stacks Up

DoubleClick, Mindshare execs discuss the end-to-end platform

These days online advertising and enterprise software giants like Google, Adobe and AOL are assembling ad tech stacks that span the full spectrum of online ad buying and selling from…

Adobe Goes End-to-End on Social

Platform promises to combine Efficient Frontier, social analytics

More and more marketers are coming around to the idea that social shouldn’t be siloed. Capitalizing on that shift are companies like Google—which acquired marketing software company Wildfire to build out…

Google Picks Up Wildfire, Along With Loads of Facebook Data

Startup brings with it potential wealth of social intelligence

When Oracle bought the social marketing management company Vitrue, and Salesforce followed by purchasing Vitrue-rival Buddy Media a few weeks later, most observers considered the moves the beginning of a social…