Wildfire | Adweek
Advertisement

Topic: Wildfire

Type
Google Winds Down Wildfire to Focus on DoubleClick Integration Competitor Sprinklr says it's going to gain from the move

Google’s Wildfire clients—companies like Amazon, Gap, Dairy Queen, Cisco—are looking elsewhere for their social media management needs. The company that the search giant bought in 2012 for a reported $250…

March 14, 2014, 1:49 PM EDT

How Google's Ad Tech Stacks Up DoubleClick, Mindshare execs discuss the end-to-end platform

These days online advertising and enterprise software giants like Google, Adobe and AOL are assembling ad tech stacks that span the full spectrum of online ad buying and selling from…

February 16, 2013, 4:23 PM EST

Adobe Goes End-to-End on Social Platform promises to combine Efficient Frontier, social analytics

More and more marketers are coming around to the idea that social shouldn’t be siloed. Capitalizing on that shift are companies like Google—which acquired marketing software company Wildfire to build out…

September 6, 2012, 12:00 AM EDT

Google Picks Up Wildfire, Along With Loads of Facebook Data Startup brings with it potential wealth of social intelligence

When Oracle bought the social marketing management company Vitrue, and Salesforce followed by purchasing Vitrue-rival Buddy Media a few weeks later, most observers considered the moves the beginning of a social…

July 31, 2012, 7:09 PM EDT

Advertisement