Topic: Wild Turkey

Here's the First Commercial Matthew McConaughey Has Directed for Wild Turkey

Actor is serving as a creative director on the whiskey brand

If you were expecting some enjoyably nonsensical philosophizing to suddenly liven up the bourbon category now that Matthew McConaughey is Wild Turkey's creative director—well, his first directorial effort for the brand probably…

Matthew McConaughey Is Crafting Ads for Wild Turkey as Brand's New Creative Director

Hands-on role more than a celebrity stunt

A few years ago, when Wild Turkey approached Matthew McConaughey to be the celebrity spokesman for its new ad campaign, the Oscar-winning actor told the brand he "wanted to be…

Wild Turkey Cleans Up Surprisingly Well in New Ads, but Don't Call It Tame

Bourbon rebranded by Vitro

In a dramatic strategic shift, Wild Turkey has gone from good 'ole boy crude to downright aspirational. A new ad from new lead creative agency Vitro likens the exacting process…

Ad of the Day: Wild Turkey

Bourbon brings back 'Give 'em the bird' for its first national TV spot

Oh, Wild Turkey. The bourbon started this "Give 'em the bird" thing not too terribly long ago with an online ad featuring a beautiful woman flipping off a bar mate. Turns…