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Topic: wigs

YouTube's Wigs Headed to Hulu

Julia Stiles drama Blue will run on ad-supported service

Wigs, arguably the highest-profile of YouTube's marquee-driven channels, has opened a partnership with Hulu. The channel will distribute longer-form episodes of its flagship show, Blue, starring Julia Stiles, to the…

Fox Inks Partnership With YouTube’s WIGS Channel

Female-friendly platform to serve as broadcast incubator

Fox on Tuesday announced it has entered into a multiyear pact with YouTube’s female-centric drama channel WIGS. One of the 100 or so original content channels launched by YouTube a year…

Are Views From YouTube’s TrueView Ads True Views?

Some grumble about rankings, others cheer

YouTube channel rankings are fast becoming the newest obsession among the Web video crowd. And while those rankings have brought a lot of excitement to the burgeoning medium, they’re also causing…

How to Win at YouTube

Some programming tactics starting to emerge

Google has allocated $200 million to promote its emerging lineup of original channels. But given that there are close to 100 channels to promote, that works out to about $2…

Fast Chat: Julia Stiles

Actress talks about her new Web series

When YouTube unveiled its budding lineup of original Web video channels, Wigs stood out—for its A-list talent, its high-end, scripted quality and serious tone. Wigs, which stands for “Where it…

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