WiFi | Adweek
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Topic: WiFi

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A Marketer’s Guide to SXSW Brands try to keep Austin wired

For 20 years, South by Southwest Interactive—which started, humbly enough, as SXSW Film & Multimedia—has evolved into a massive marketing extravaganza, last year playing host to 31,000 tech practitioners and…

February 23, 2014, 9:44 PM EST

Starbucks WiFi Gets Even More Ad-Supported Via Boingo Wireless Adds video spots, banners after customers connect

Aside from the guys who post up in a coffee shop for hours with an iMac to play World of Warcraft or stream Game of Thrones in the airport terminal…

April 14, 2013, 8:36 AM EDT

Brooklyn Nets' Digital Presence Has Skyrocketed Digital chief Jayne Bussman-Wise explains how

Specs Who Jayne Bussman-Wise Age 31 New gig Digital director, Brooklyn Nets and Barclays Center Old gig Manager, marketing and digital programs, New York Rangers How large is your social fan base? We’re almost to…

March 31, 2013, 9:40 PM EDT

You Shouldn't Trust Mobile Location Data Buyers need to ask better questions

Location data for mobile ad campaigns gets a bad rap these days with advertisers, and for good reason. Sellers, including mobile ad networks, exchanges and publishers, fall short of specifying what…

March 24, 2013, 11:37 PM EDT

There Is a Good Chance You Are Being Tracked While You Shop Sen. Franken finds it troubling

Euclid, a Palo Alto, Calif.-based start-up that tracks consumer shopping habits in stores via their WiFi enabled smart phones has run smack dab into the ongoing privacy debate in Washington about…

March 13, 2013, 8:57 PM EDT

Your Sluggish WiFi Nightmare Could Soon Come to an End FCC begins new proceeding to free up more high-speed spectrum

Anyone who has used WiFi recently doesn't have to be told that WiFi networks, particularly in public hot spots like airports and conferences, can be iffy, depending on how many…

February 20, 2013, 12:01 AM EST

FCC to Free Up More Spectrum for WiFi Genachowski sits down with Gary Shapiro at CES

Trouble getting a good WiFi connection? Hang in there. Federal Communications Commission chairman Julius Genachowski said the agency will begin a new proceeding next month to free up more spectrum…

January 9, 2013, 6:07 PM EST

Cable Companies to Expand WiFi Nationwide deal is largest Internet service pact ever

Five of the nation's largest cable companies have agreed to connect their WiFi networks, giving their Internet customers access to metro WiFi through more than 50,000 hotspots in the New…

May 21, 2012, 11:05 AM EDT

Dumbo Beats Manhattan to Free WiFi Digital neighborhood officially a hot spot

Brooklyn's Dumbo neighborhood, home to an estimated 85 digital companies, on Thursday became the first in the five boroughs to offer free outdoor wireless access—boosting its profile as the center…

June 3, 2011, 6:47 AM EDT

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