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Topic: Wieden + Kennedy

Honda's Double-Sided Story on YouTube Is Mind-Bendingly Brilliant Toggle between perfectly parallel lives

Well, this might just blow your damn mind. Honda and Wieden + Kennedy London have created a rather incredible "double-sided story" on YouTube to promote the Civic and its sportier sibling,…

October 30, 2014, 11:58 AM EDT

Chrysler Celebrates Being American by Making You Think It's German or Japanese The outside-in approach

How do you sell American cars in 2014? By tricking people into first thinking your goods are Japanese or German. Chrysler is launching a tongue-in-cheek campaign for its 200 model with…

October 29, 2014, 11:45 AM EDT

Accounts in Review: A-B InBev, Tiffany Complete Media Searches Infiniti, meanwhile, lingers for another week

Boom and boom. Anheuser-Busch InBev and Tiffany each completed big media searches this week, with the brewer hiring MediaCom to handle its U.S. business and the luxury jeweler consolidating its…

October 24, 2014, 12:09 PM EDT

Ad of the Day: Whoa, Facebook Actually Made a Great Little TV Ad About Modern Love Billboards coming soon

Facebook swaps out its usual grandiose advertising with this cute TV spot from Wieden + Kennedy that captures some of the intimate emotions behind social media. In the past, Facebook's ads…

October 22, 2014, 9:59 AM EDT

Accounts in Review: Tire Retailer Ups Its Game And Infiniti, Anheuser-Busch finalists await decisions

RightTurn.com, an online tire retailer that's part of Cleveland-based Dealer Tire, has ambitious plans to raise its profile nationally in the next year—and now has a new lead agency. Cramer-Krasselt…

October 10, 2014, 2:00 PM EDT

The Barbarian Group Fills Its Top Creative Post Edu Pou shifts from Wieden + Kennedy in Amsterdam

The Barbarian Group has filled its top creative role with senior creative leader from Wieden + Kennedy. Edu Pou, head of creative innovation at W+K in Amsterdam, is now executive creative…

October 8, 2014, 3:43 PM EDT

Accounts in Review: See What's Up for Grabs and Who's Chasing It Samsung ends its big search; Office Depot finds new shops

Welcome to Adweek's Accounts in Review page—a staple of our weekly iPad edition that you can now read online. We follow big-ticket reviews of brands that spend between $25 million…

October 3, 2014, 3:28 PM EDT

Publicis Groupe Is the Big Winner in Samsung's Global Review Tech giant spends $2 billion annually on media

Publicis Groupe can breathe a huge sigh of relief. The holding company's agencies were the most exposed in Samsung's global marketing services review, yet beat the typically poor odds of incumbents.…

October 1, 2014, 12:58 PM EDT

Citizen Flies Westward, Chasing an Endless Sunset, in Global Campaign From W+K Watchmaker races across time

If you fly westward at just the right speed, at just the right latitude, you can witness a perpetual sunset—a ghostly twilight that lingers, hour after hour, as you cross…

October 1, 2014, 8:58 AM EDT

Brand of the Day: How Athletes Helped to Build ESPN Into a Powerhouse Subject and audience are one

ESPN calls itself "the worldwide leader in sports." And it got there partly thanks to quite a bit of free advertising—happily provided by the very athletes it covers. Basketball, hockey, baseball,…

September 23, 2014, 12:19 PM EDT

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