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Topic: Wieden + Kennedy

Martin Sheen and Bill Pullman Are Presidents Once Again in Chrysler's Fun New Ads

Cheeky work wryly plays off the election year

Hail to the chiefs! Martin Sheen and Bill Pullman give delightfully cheeky presidential performances in Wieden + Kennedy's new campaign for Chrysler. Of course, neither man has actually been elected to our…

Amy Schumer and Seth Rogen Campaign for Bud Light in Faux-Political Super Bowl Spot

They've brought special guests to the 'Party,' too

You might not agree on politics, but you can agree on Bud Light. That's the message of the A-B InBev brand's 60-second Super Bowl spot, unveiled Wednesday.  The first work for…

Wieden + Kennedy Prepares Its Super Bowl Ads in a Space Designed to Inspire

Portland-based shop stays true to its 'humble Oregonian roots'

Wieden + Kennedy knows Super Bowl ads. In the agency's 34-year history, it has worked with 15 clients to create Big Game-worthy spots. On Sunday, W+K will air its 50th…

James Lipton Lands Starring Role in TurboTax Super Bowl Ad, Then Is Abruptly Dumped

W+K teaser spoofs celebrity endorsements

It was a plum role he might have eventually discussed at length with his fellow thespians on Inside the Actors Studio. But alas, James Lipton's chances at the biggest commercial…

10 Ads You Won’t Want to Miss During Super Bowl 50

Some newbies, a few celebrities and a lot of laughs

Once again, the anticipation around ads in the Super Bowl rivals that of the game itself—and brands are looking to capitalize on that excitement by rolling out their spots, or…

Nike's 'Better for It' Women's Campaign Gets Brand's First-Ever Scripted YouTube Series

Marketer explains the journey to 'Margot vs. Lily'

Last April, Nike launched "Better for It," its largest and most integrated women's campaign to date. It was mostly traditional in its format—commercials, print ads, digital, etc.—if not in its…

Old Spice Is Opening Futuristic Twitter Accounts for Some of Its Fans' Future Selves

To answer the questions you have for them today

Wieden + Kennedy is doing a fun little real-time Twitter stunt for Old Spice today. It began with the brand asking a simple question: If you could ask your future self one…

Gap Hires 'Innovative' Abercrombie & Fitch Veteran as Its New CMO

Iconic brand has struggled to find its way

Can seasoned Abercrombie & Fitch marketer Craig Brommers make the Gap more fashionable with today's consumers? Following a sales slide during the holiday season, the retailer has named Brommers senior vice…

Bud Light's Super Bowl Ad Will Go for Political Parody With Amy Schumer and Seth Rogen

Brand teases first work from W+K

Bud Light is getting in on the election hype. The Anheuser-Busch InBev brand today launched a 30-second teaser for its upcoming Super Bowl commercial introducing what it is calling "The Bud…

Old Spice Has a New Spokesman, and He's Legendary in an Utterly Foolish Kind of Way

He's brave but stupid, just like you

Sweat. It's the reason men have never quite reached their full potential ... until now, Old Spice's latest campaign proclaims.  Its new line of body wash and antiperspirant comes with a…

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