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Topic: Wieden + Kennedy

WWF Now Lets You Donate by Tweeting the Emojis of Endangered Animals

W+K pitched the idea as a one-off project

Among the gajillion emoji campaigns out there right now, here's a clever one. Wieden + Kennedy London creatives Jason Scott and Joris Philippart recently had an idea for how to use…

Ad of the Day: W+K Dreams Up Another Quirky Ad Hero, the Cravendale Milk Drinker

A man out of time

Wieden + Kennedy specializes in oddball characters whose very uncoolness—their out-of-time styles and behaviors—is what makes them cool. The agency perfected this approach for Southern Comfort with the beach guy…

Meet the 13 Most Admired Media Agency Execs of 2015

30th anniversary class of Adweek’s Media All-Stars

It’s the 30th anniversary of the Media All-Stars, Adweek’s celebration of the smartest and sharpest executives working in the media agency business today. (The All-Stars originated in then-Adweek competitor Marketing &…

Ad of the Day: Honda Perfects Split-Second Moments of Driving in Stunning Civic Spot

Engineering a feeling

Lately, Honda drivers have been going nowhere fast. And their strange travels have yielded some memorably unusual advertising. First, the automaker took us on a CR-V journey that wouldn't end. Now,…

Warren Buffett Played a Classic Coke Jingle on the Ukelele for the Company's Annual Meeting

Putting his music where his money is

Warren Buffett is known for many things, but singing hasn't been one of them—until now. Buffett played "I'd Like to Buy the World a Coke" on a custom ukulele (presented to…

Noooooooooo! This Loony British Ad for Mints Ends With a Comic Shocker

W+K London's first work for Trebor

This Trebor Mints ad from Wieden + Kennedy London has a bit of that 1990s Gushers weirdness to it, either as a tribute to nostalgic thirtysomethings or just for shiggles. It…

The Boys Club of Chief Creative Officers Finally Gets Some Female Faces

Women claim 6 top roles in 6 months

After years of withering criticism about the dearth of women leading creative departments, the industry finally seems to be listening. Six women have been named to creative chief positions—at FCB, Young &…

W+K Travels to 1960s Iceland for This Wry and Beautiful Yogurt Commercial

A boy and his exhausting job

Somebody get this kid a bike! (And snowshoes, while you're at it.) Orri, the plucky lad in this fanciful Wieden + Kennedy London spot introducing Arla's Skyr Icelandic yogurt to the…

Ad of the Day: Cooks Cut Loose in Lurpak's Sizzling New Food Porn

Butter brand gets jazzy with W+K

Cooking with Lurpak is a full body-and-soul experience. A new ad from Wieden + Kennedy London continues the butter brand's tradition of quick-cut, hi-res food porn. In the voiceover, Rutger Hauer…

Nike Turns Can't Into Can in Its Largest Women's Campaign Ever

W+K's 'Better for It'

Nike's newest commercial captures the inner dialogue of a woman stuck behind a row of models during spin class; a runner through a half-marathon; and a beginner yogi unsure of…

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