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Topic: Wieden + Kennedy

Nike's 'Better for It' Women's Campaign Gets Brand's First-Ever Scripted YouTube Series

Marketer explains the journey to 'Margot vs. Lily'

Last April, Nike launched "Better for It," its largest and most integrated women's campaign to date. It was mostly traditional in its format—commercials, print ads, digital, etc.—if not in its…

Old Spice Is Opening Futuristic Twitter Accounts for Some of Its Fans' Future Selves

To answer the questions you have for them today

Wieden + Kennedy is doing a fun little real-time Twitter stunt for Old Spice today. It began with the brand asking a simple question: If you could ask your future self one…

Gap Hires 'Innovative' Abercrombie & Fitch Veteran as Its New CMO

Iconic brand has struggled to find its way

Can seasoned Abercrombie & Fitch marketer Craig Brommers make the Gap more fashionable with today's consumers? Following a sales slide during the holiday season, the retailer has named Brommers senior vice…

Bud Light's Super Bowl Ad Will Go for Political Parody With Amy Schumer and Seth Rogen

Brand teases first work from W+K

Bud Light is getting in on the election hype. The Anheuser-Busch InBev brand today launched a 30-second teaser for its upcoming Super Bowl commercial introducing what it is calling "The Bud…

Old Spice Has a New Spokesman, and He's Legendary in an Utterly Foolish Kind of Way

He's brave but stupid, just like you

Sweat. It's the reason men have never quite reached their full potential ... until now, Old Spice's latest campaign proclaims.  Its new line of body wash and antiperspirant comes with a…

Physics Geniuses Illustrate the Mind-Bending Simplicity of TurboTax in W+K's New Ads

Campaign will include a Super Bowl spot

Winning a Cannes Lion or a Gold Clio would make George Smoot's Nobel Prize for Physics look like garbage, right?  In Wieden + Kennedy's latest TurboTax campaign, some of the world's…

Ad of the Day: Kids Live With Their NBA Heroes to Pick a Favorite in Nike's Fun Film

Colorful five-minute spot has all the right moves

In "Bring Your Game," a five-minute Nike film that debuted during NBA telecasts on Christmas Day, a bunch of kids can't decide on their favorite player. So, like all kids…

Wieden + Kennedy's Bizarre, Mysterious Call for Entries Kicks Off the 2016 Andy Awards

New spot highlights absurdity of advertising accolades

BBDO global chief creative officer David Lubars recently told Adweek the agency world has an "an unhealthy obsession" with awards. But even the most cursory glance around the industry will tell…

W+K Amsterdam Wants You to 'Give a F*ck' About the Refugee Crisis This Holiday

And buy some limited-edition artworks

Wieden + Kennedy Amsterdam is dropping more than a few F-bombs this holiday as it launches "Give a F*ck," a charitable platform designed to connect the creative community with social…

U.S. Agency of the Year: BBDO Was 2015's Unstoppable Creative Juggernaut

Humility, hard work, stellar ads and joyous clients

We don't know what's going to happen, but we know it's going to be interesting." That quote from BBDO New York chief creative officer Greg Hahn embodies his agency's approach…

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