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Topic: Wieden + Kennedy

Mindshare Will Now Handle Media in the U.S. and Canada for Priceline's Booking.com

Site spent $96 million last year

Mindshare went up against Wieden + Kennedy to win Booking.com's media business in the U.S and Canada. The GroupM agency has been tapped to handle media strategy, planning and buying. Measured…

Ad of the Day: Norm Macdonald Is Colonel Sanders, as KFC Campaign Quickly Gets Meta

W+K swaps ex-SNL stars

Darrell Hammond out, Norm Macdonald in. Wieden + Kennedy shook up the musty image of Col. Harland Sanders in its first work for KFC back in May, with Hammond being memorably…

Ad of the Day: Wieden + Kennedy Shoots for the Stars in Grand 'Ignition' Film for Honda

Brand celebrates 'daring and human endeavor'

We have "Ignition." That's the title of Wieden + Kennedy London's new pan-European campaign for Honda, which uses spaceflight as a visual metaphor for bold innovation. Actually, the metaphors are mightily mixed…

Coke Chooses 3 WPP Agencies for Its Next Big Global Ad Campaign

Ogilvy New York, Sra Rushmore and Santo make the cut

Coca-Cola has named the three agencies that will create its next global campaign after inviting a total of 10 shops to pitch ideas earlier this year. Coke confirmed to Adweek that the winning…

By the Numbers: How Do Terry Crews and Isaiah Mustafa Really Stack Up?

A career-spanning comparison of the Old Spice rivals

For years, Old Spice has used quirky spokespeople—robots, moms, fingers, or whatever else the brand could cook up—but Terry Crews and Isaiah Mustafa, with their wildly different personas, are certainly the two…

Terry Crews and Isaiah Mustafa Are Now Battling for the Hearts of Old Spice Fans

The brand's best pitchmen, together at last

For the first time, Old Spice's two resident ad stars, Terry Crews and Isaiah Mustafa, are appearing in commercials together. In a new campaign to help customers choose a scent to…

Heineken Hopes to Create a Subway Symphony by Making Musical Turnstiles

But so far, New York's MTA is silent

If things go according to plan, the sounds of the New York subway system could change by 2019. At least, that's what Heineken is hoping. The idea—making the sound of subway…

Ad of the Day: Nike's 'Short a Guy' Is a Fun, Frenetic, Multi-Sport Masterpiece

W+K spot couldn't be cooler

Nike's "Short a Guy" ad from Wieden + Kennedy is a real pick-me-up. In it, we meet the luckiest, most athletically inclined kid on the planet. While out skateboarding, he meets…

Fantasy Sports Site Wants to Ditch Frat-Boy Image With Help From a New Agency

DraftKings ups media spend nearly sixfold

Three years in, fantasy sports website DraftKings.com is getting serious about its advertising. Out is the frat-boy wordplay of its current ads (as seen below) and in is a search for…

Bud Light Leaves BBDO, Moves U.S. Business to Wieden + Kennedy

Corona's global business goes to W+K, too

Wieden + Kennedy in New York has won the creative business of America's largest beer brand, Bud Light. And owner Anheuser-Busch InBev has also tapped the agency's Amsterdam office to…

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