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Topic: Wieden + Kennedy

4 Ways to Redefine the Global Agency, When Simply Being Global Is No Longer Enough

Mastering technology, investing wisely are crucial steps

Once upon a time, global agency networks were created to help brands achieve their ambition of global expansion. Set up an office in a new country and sell your clients'…

Ad of the Day: A Boy Impatient for Christmas Builds a Time Machine in Charming Ad for Chocolate

W+K and Milka think ahead

In this fanciful holiday ad for Mondelēz's Milka chocolate, an enterprising alpine lad just can't wait a whole month for Christmas to arrive. So, he constructs a cool steampunk-style time…

Anheuser-Busch InBev Has a New U.S. Vice President of Marketing

Marcel Marcondes shifts into role as Jorn Socquet goes global

Anheuser-Busch InBev has named Marcel Marcondes as its new U.S. vice president of marketing, effective Jan. 1, 2017.  Marcondes will transition to the new role from his current position of global…

Ad of the Day: Secret's Latest Stress Test Has a Transgender Woman in a Pinch Women Know Well

Welcome to the ladies' room

Becoming a woman is hard. There's that whole awkward adolescence, then the long canyon of negotiating space—with men, in careers, with other women. It takes a while to know who…

Ad of the Day: Nike and LeBron James Open the NBA Season With a Toast to Underdogs

A salute to the ones who 'weren't supposed to be here'

The Cleveland Cavaliers opened the 2016 NBA season with a victory over the New York Knicks on Tuesday night.  LeBron James scored a triple double for the league's defending champions, but…

Clinique's Global Brand Chief Connected a 48-Year-Old Brand to a New Generation

Adweek’s 2016 Brand Genius winner for health and beauty

Whether you've used its famous 3-Step System, spotted the unmistakable pale yellow of its Dramatically Different Moisturizer Lotion on your mother's vanity, or gotten a whiff of its best-selling fragrance…

Wieden + Kennedy Restructures Leadership Team, Names 15 New Partners

Network more than doubles stakeholder count to 24

Today one of the ad world's largest and most prominent independent agencies announced a major restructuring of its organization as its 35th anniversary approaches. Wieden + Kennedy—which will celebrate its birthday…

Chobani Picks Wieden + Kennedy as Its New Lead Creative Agency

Makes key marketing hires

Chobani, America's top Greek yogurt brand, announced several changes to the marketing side of its business today, chief among them the appointment of Wieden + Kennedy as its new lead…

What Makes a Great Media Plan? The Best in the Business Tell All

Behind the scenes at Adweek's Media Plan of the Year judging

For the first time in its long lifespan, Adweek's Media Plan of the Year competition selected its finalists—and Grand…

Ad of the Day: Bud Light Is Ready for Some Football With a Flashy Ad for Its NFL Cans

Bo Jackson, Justin Tuck and Tim Couch star in 'Your Can's Year'

We love ourselves some limited-edition custom packaging. It's the kind of non-news that works almost mindbendingly hard to prove it's worth mentioning, making it a princely marketing exercise.  That's what you…

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