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Topic: Wieden + Kennedy

Ad of the Day: David Fincher Brings Darkness and Mystery to Gap's Fall Campaign W+K's four black-and-white spots

For years, Gap's ads—and its clothes—were all about bubbly, drenching color. But this fall, it's time for a new look in both, as the brand has brought in David Fincher…

August 28, 2014, 11:40 AM EDT

Ogilvy N.Y. Wins Coke Zero New office exec Garbutt had previous brand connections

Chris Garbutt, Ogilvy & Mather’s former CCO in France, led the winning Coke Zero creative pitch for the network’s New York flagship, sources said. Garbutt, who was named CCO of…

August 22, 2014, 2:38 PM EDT

Ad of the Day: The Dodge Dart Makes Craig Robinson and Jake Johnson Hate Each Other TV funnymen go at it

What would happen if you took one of the best characters from The Office and moved him next door to the undisputed best character from New Girl? This ad campaign.…

August 5, 2014, 1:27 PM EDT

Ad of the Day: Neil Patrick Harris Doesn't Get Why He Can't Drink Heineken Light on TV But here's the explanation, if you're interested

Most ad agencies that work with alcohol brands have a general loathing for the myriad guidelines that shackle them from showing much of anything, including someone drinking a beer.  But in…

July 18, 2014, 9:26 AM EDT

Ad of the Day: Proud New Yorkers (and a Few Other Familiar Faces) Tip Their Hats to Derek Jeter Jordan Brand's round of respect for a retiring legend

Respect. That’s what Derek Jeter of the New York Yankees is about. Everyone from Tiger Woods and Michael Jordan to Yankee haters tip their caps to Jeter in an epic…

July 14, 2014, 8:30 AM EDT

Ad of the Day: Southern Comfort Finds a Crazy New Hero in 'Young Gun' Bartender What can he make you?

The Southern Comfort Man. He’s not so much a specific person as a general idea. He’s a potbellied, Speedo-wearing gentleman taking a leisurely stroll on the beach. He’s a craggy-looking dude…

June 17, 2014, 3:39 PM EDT

Wieden + Kennedy Shanghai Finds ECD at JWT Yang Yeo will join the agency in August

Wieden + Kennedy has reached into JWT to fill one of the top creative roles in its Shanghai, China office.  Yang Yeo, North Asia ecd and China chairman at JWT, will…

June 17, 2014, 12:38 PM EDT

Taxi Lands Maxwell House After Wieden + Kennedy W+K had handled the brand for less than a year

Kraft has found a home for Maxwell House at another roster shop: Taxi in New York.  "We looked at our roster and Taxi's body of work, including success with our coffee…

June 13, 2014, 2:36 PM EDT

Ad of the Day: Nike's 5-Minute Animated World Cup Film Has Humans Everywhere Cheering Attack of the clones

Last week we wondered if another marketer had managed to out-Nike Nike with a flashy short film around the World Cup. Nike probably didn't care, though, as it was busy…

June 9, 2014, 1:47 PM EDT

Adweek's Top 5 Commercials of the Week: May 23-30 Happy ads and a haunting PSA. Pick your favorite

From the horror of domestic violence to uplifting scenes of domestic bliss, this week's best ads show very different sides of life and the human condition. Adidas's most famous Argentinian brand…

May 30, 2014, 10:23 AM EDT

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