Advertisement

Topic: Wieden + Kennedy

These 6 Great CPG Commercials Were the Whole Package

See the brands that shook up boring categories and turned shoppers into believers

Consumer packaged goods aren't usually considered a creative canvas for agencies. But these six campaigns proved otherwise—showing that even staid categories can be fertile ground for fascinating creative ideas, and…

Ad of the Day: Cleveland Fans Are Stunned to Be Champs in Nike's Salute to the Cavaliers

NBA title is 'Worth the Wait'

The Cleveland Cavaliers have reached the playoffs 20 times in their 46-year history. But on Sunday night, they finally reached the promised land—winning the NBA title on their third trip…

How Agencies Are Changing Their Approach to Recruiting Talent at Cannes

Fewer recruiters are making the trip

  The Cannes Lions Festival of Creativity has long been a celebration of some of the most inspiring and creative…

Ad of the Day: Cristiano Ronaldo Swaps Lives With a Kid in Nike's Epic Euro 2016 Film

Ringan Ledwidge directs the brand's longest-ever spot

The only way England will produce its own Cristiano Ronaldo is if the Portuguese superstar accidentally crashes into a young British fan at a game and—in a bit of Freaky…

Bud Light Proudly Supports Gay Marriage in Ad Partnership With Ellen

Schumer and Rogen return to celebrate same-sex weddings

Bud Light is kicking off Pride Month with a new 30-second spot celebrating same-sex weddings. Unveiled on Wednesday via The Ellen Show's social channels, the new ad is part of Wieden…

Ad of the Day: 30 Rock Returns to Help Explain Verizon's 'Better Network'

Jane Krakowski and Jack McBrayer star in pair of W+K spots

Ever wish 30 Rock were still on the air? When members of Tina Fey's unofficial fan club last encountered Jenna Maroney and Kenneth Parcel in the series finale, the former had…

Old Spice Offers to Turn Your Run Maps Into (Questionably) Fabulous Prizes

Upload your route, see what you get

If you like mapping your runs and wish someone would reward you for your cardio cartography, Old Spice might have you covered. Old Spice Dream Runner, launched today, is a mobile…

Ad of the Day: Nike Soccer Relives the Birth of a Star in Electric Spot With Blaise Matuidi

French star gets an assist from Earth, Wind & Fire

A single shining moment can inspire a lifetime of greatness. That, at least, is the driving idea behind Nike's new soccer ad, "Spark Brilliance," from Wieden + Kennedy Amsterdam. In it,…

Samsung's Creative Chief Explains Why VR Is the 'Next Frontier of Storytelling'

And how to advertise it

From opening a cool experiential space in New York's trendy Meatpacking District to bringing virtual reality to the masses, Samsung is determined to connect consumers to the latest technology. As…

Ad of the Day: Booking.com Is Helping Jordan Peele and Chelsea Peretti Plan Their Wedding

See the comedians struggle (a little less) with the process

Comedians Jordan Peele and Chelsea Peretti are planning their wedding, and it's not going well. Luckily, they're using Booking.com, so it's easy to make changes.  The duo—engaged in real life—star in…

Advertisement