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Topic: Wieden + Kennedy

Kids' Wildest Dreams Come True in This Beautifully Imaginative Airline Ad

S7's creative interpretations

Here's a fun spot from earlier this year that picked up a silver Lion at Cannes last week. For S7 Airlines from Wieden + Kennedy Amsterdam, it features cute kids…

Heineken Taps Publicis As New Creative Lead Agency 2 Weeks After W+K Exit

Assignment came without a review

Publicis Worldwide will assume lead global creative responsibilities for the Heineken brand, following the split between the world's third-largest brewer and Wieden + Kennedy two weeks ago. The Publicis Groupe network…

The Gap's Biggest Problem Is That It Lost Its Brand Identity

Once effortlessly cool, now everything—and nothing—to everyone

This week The Gap said it would close 175 of its stores in North America, or roughly a quarter of them, due to lackluster sales. The retailer also plans to cut…

The 'Great Concoction' of Creatives, Marketers and Open Minds Is What Makes Cannes Work

Jim Stengel tells how P&G met W+K

Jim Stengel's history with the Cannes Lions International Festival of Creativity dates back to 2003, when, as global marketing chief of Procter & Gamble, he and a team of colleagues…

Why the Timing of the Heineken-Wieden Split Is Particularly Unfortunate

Still, 5 years is a respectable run

It's a case of bad timing. A week before Heineken will be feted at Cannes Lions for its global advertising success across several brands, the brewer has parted ways with Wieden +…

Southern Comfort Wants You to Tan Your Giant Belly (and Your Lemonade) This Summer

Getting even more comfortable

The hirsute, rotund free spirit from Southern Comfort's famous "Beach" ad in 2012 may have been harboring a dirty secret—his famous tan might have been at least partly self-inflicted—judging by…

How Heineken’s Special Blend of Storytelling and Science Won the Day

Brewer takes home Cannes' top marketing award

Most marketers are thrilled when they get top recognition once at the Cannes Lions International Festival of Creativity, never mind taking the Marketer of the Year award home twice in…

Finlandia Packs 1,000 Years of Offbeat Inspiration Into One Crazy Ad

Combined wisdom from very unlikely endorsers

Finlandia is gunning hard for the title of most inspirational vodka commercial ever. A new two-and-half-minute ad, "1,000 Years of Less Ordinary Wisdom," features offbeat heroes like a drag wrestler and…

Heineken's New Legend Leads a Romp Through the Parisian Underground

W+K rolls out 'The Insider'

Men who drink Heineken are still going on wild romps through the world's most colorful cities, but now one is leading a gaggle of clueless tourists as well. In this new…

Ad of the Day: W+K Gets Yoplait Back in Touch With Its Adorable French Side

Less sugar, s'il vous plaît

Yoplait taps into its French roots to celebrate that it's now made with 25 percent less sugar—hurray! Two 30-second spots—Wieden + Kennedy's first work for the General Mills brand—use an unexpected…

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