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Topic: Wieden + Kennedy

Old Spice's Man-Robot Sits Down With Drew Brees, and It's Awkwardly Amusing Cue the jazz, the laughs, and the pain

If watching Drew Brees talk to a hyper-awkward robot for six minutes is your kind of thing, then Old Spice has an ad for you. The New Orleans Saints quarterback keeps…

September 18, 2014, 7:52 AM EDT

Meet the Adman Who Really, Really Likes Laughing at Adolf Hitler W+K's Jim Riswold on disarming the hatred

Anyone who knows Jim Riswold knows he has a bit of a Hitler obsession—or more specifically, an obsession with making the Nazi leader look stupid through art. Speaking to Vice…

September 11, 2014, 2:48 PM EDT

Is Old Spice's 'Mandroid' a Sexist Ad Campaign or a Satire of Sexist Ads? 'The product as aphrodisiac' is one of marketing's oldest tropes

As Old Spice and agency Wieden + Kennedy continue to roll out ads featuring their chronically malfunctioning spokes-bot, it's hard to decide if they're succumbing to one of the most…

September 9, 2014, 4:41 PM EDT

Ad of the Day: David Fincher Brings Darkness and Mystery to Gap's Fall Campaign W+K's four black-and-white spots

For years, Gap's ads—and its clothes—were all about bubbly, drenching color. But this fall, it's time for a new look in both, as the brand has brought in David Fincher…

August 28, 2014, 11:40 AM EDT

Gap's New Celebrity Ads Tell Us to 'Dress Normal.' What Does That Mean, Exactly? Redefining the whole concept

See this Gap ad with Anjelica Huston? How would you describe her look? Stylish? Sophisticated? Exceptional? Not according to Gap, which, as you can see, chooses a more unlikely word:…

August 25, 2014, 12:38 PM EDT

Ogilvy N.Y. Wins Coke Zero New office exec Garbutt had previous brand connections

Chris Garbutt, Ogilvy & Mather’s former CCO in France, led the winning Coke Zero creative pitch for the network’s New York flagship, sources said. Garbutt, who was named CCO of…

August 22, 2014, 2:38 PM EDT

You'll Be Hot and Cold on W+K's New Honda Work, and That's a Good Thing Testing the Civic in extreme temperatures

This Honda Civic campaign by Wieden + Kennedy London is cool. And pretty warm, too. The centerpiece is an engaging 30-second film that shows the freezing and thawing of a Civic…

August 21, 2014, 1:41 PM EDT

W+K Develops a Series of Underwater Apps for Sony's Waterproof Phone The life aquatic, half an hour at a time

If you ever hoped to pretend your phone were a fish or an aquatic plant, Sony would like to present its Xperia Z1S. The brand, along with Wieden + Kennedy and…

August 20, 2014, 9:18 AM EDT

Apple Beats Bud, Nike and GE to Win the 2014 Emmy for Best Commercial 'Misunderstood' takes coveted prize

Apple has had its ups and downs in advertising lately. But one recent unqualified creative success—last year's much-loved "Misunderstood" holiday spot—waltzed off with the 2014 Emmy Award for best commercial…

August 17, 2014, 1:51 PM EDT

Nike Salutes Paul George in Powerful Ad a Week After His Horrific Injury 'The best is next,' says W+K

Nike has a habit of picking its players up—with tribute ads—after major injuries. The brand did so with Kobe Bryant in 2013, and it has now released the inspiring ad…

August 8, 2014, 2:13 PM EDT

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