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Topic: Wieden + Kennedy

Delta Feels a Road Warrior's Pain in Charming Ad About the Most Grueling of Trips Comfort where you'd least expect it

Traveling constantly for work can suck, and Delta wants you to know it understands. A new ad from Wieden + Kennedy New York tackles that familiar trope, as a drone of…

March 4, 2015, 1:37 PM EST

Gripping Powerade Spot With Derrick Rose Includes First Ad Narration by Tupac Shakur The rose that grew from concrete

In this inspirational ad from Wieden + Kennedy for Powerade, a boy who represents a young Derrick Rose rides through the south side of Chicago to a voiceover by Tupac…

February 27, 2015, 3:23 PM EST

Accounts in Review: Here's Why Dentsu Left the Sears Holdings Battle 5 teams still in contention

Despite being an incumbent with a shot at a larger share of Sears Holdings' business, Dentsu has exited the company's review of all marketing services for Sears and Kmart. The lead…

February 27, 2015, 12:10 PM EST

'15 Sounds Nice?' Nike Golf Has Some Fun With 14-Time Major Winner Tiger Woods Charles Barkley, Bo Jackson also push the Vapor driver

Tiger Woods has been having a rough time for about half a decade. He's been stuck on 14 major championships since 2008, but it's good to know he can poke…

February 27, 2015, 10:37 AM EST

Ad of the Day: Coke Spreads Joy to Some Seriously Unlucky Coke Drinkers Sharing is caring

Coca-Cola knows that sometimes life straight up sucks. But Coca-Cola also wants you to realize that you, sir, are not the only one with problems. This new spot from Wieden +…

February 25, 2015, 10:38 AM EST

Honda Teaches You to Speed Read in Three Ads That Go Faster and Faster Ready to really step on the gas?

Honda teaches you to speed read in a series of ads which—in a nice nod to its vehicles—keep accelerating if you're up for a challenge. Apps have revolutionized speed read lately…

February 23, 2015, 1:40 PM EST

Accounts in Review: Royal Caribbean Gets Wanderlust After 7 Years With JWT Incumbent agency will defend, though

Call it the seven-year itch. Royal Caribbean, which spends more than $80 million in media annually, is looking at outside creative agencies after more than seven years with JWT. The…

February 20, 2015, 10:01 AM EST

Booking.com Follows the Crazy Life of a Booking Hero in W+K's New Campaign Accommodations that shape your destiny

Wieden + Kennedy Amsterdam goes big in its new work for Booking.com, with a 60-second spot that tells the epic story of a "booking hero" whose knack for finding the…

February 13, 2015, 11:32 AM EST

Accounts in Review: Roster Shops Battle for Wells Fargo's Media Prize Scotts Miracle-Gro's search inches toward completion

Outsiders need not apply. Wells Fargo's media review involves roster shops only, pitting Omnicom Group's OMD against Interpublic Group's UM. OMD plans and buys traditional media, and UM handles digital…

February 13, 2015, 8:00 AM EST

Deposit Bits of Nature Into Old Spice's Weird Vending Machine, Get Even Stranger Stuff Back Got a pinecone? Trade it for a Sega Genesis

To promote a new collection of scents—Timber, Amber and Citron—Old Spice has placed a rather generous and oddly specific machine in Grand Central Terminal's Vanderbilt Hall. Nestled behind fake pine trees…

February 12, 2015, 6:54 PM EST

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