Topic: The Whitney Museum of American Art

New Whitney Museum Wants to Fit Into Its Neighborhood

Grey showcases iconic artwork at Meatpacking District home

The Whitney Museum of American Art has never done much branding, allowing its longtime Marcel Breuer-designed home—a Modernist hulk at architectural odds with its posh Upper East Side surroundings—to explain…

Whitney Museum Taps Grey N.Y.

Comes ahead of museum's downtown move

Grey New York is the Whitney Museum of American Art’s global ad agency, following a review. There was no incumbent agency, although Grey’s WPP corporate sibling Ogilvy & Mather used to…