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Topic: White House

White House Website Scrubbed of LGBT, Climate Change, Healthcare and Civil Rights Mentions

Changes happened as Trump was sworn in

Immediately after Donald Trump was sworn in as the 45th president of the United States, some changes were made to the White House's official website and social media accounts. Though the…

Trump's First Twitter Background Image for @POTUS Was From Obama's '09 Inauguration

Gaffe underscored Friday's small crowd

The peaceful transfer of power is now complete, and Donald J. Trump is the 45th president of the United States. But the White House transition on social media remains a…

7 Ways the White House Is Preserving President Obama's Social Accounts

Giphy, Twitter bots and troves of archives

Barack Obama has famously been the country's first social media president. Notably, his administration has used Twitter, Facebook, Instagram and Snapchat as communication platforms. Now, with only two weeks left…

How to Fix the Problem When Big Data Fails in Digital Media Planning

Building a closed, symbiotic loop with creativity

Natural systems have a closed loop. Think about a tree: Its roots gather water and nutrients, enabling the tree to grow limbs and leaves that capture sunlight and provide shelter…

Michelle Obama: Marketing Can Make America Healthier

FLOTUS looks back on her campaigns to encourage smart lifestyle choices

I don't think I ever could have imagined that, as first lady, I would appear in an episode of Billy on the Street to promote fruits and vegetables and would…

Obama Taps Google Exec to Lead His Tech Team

Megan Smith is the nation's third CTO

President Barack Obama today named Google's Megan Smith as his new chief technology officer. At the same time, legal expert Alexander Macgillivray, who has worked at Twitter and Google, became deputy…

Taco Bell Has an Extremely Active Social Marketing Team

Tressie Lieberman's team is always ready

There was no time for rest this past Labor Day for Taco Bell’s social marketing team, busy shooting a YouTube video about a fan who started a drawing club out…

Twitter Exec to Get White House Nod as Privacy Officer

Nicole Wong will serve as senior advisor to chief technology officer

President Obama is set to name Nicole Wong, Twitter's legal director, the White House's first Internet privacy officer. In the new position, Wong will serve as a senior advisor to chief…

We the People's Hits and Misses

The White House's petition site offers advocacy groups a useful tool

In recent months, the White House’s “We the People” petition site has been in the center of numerous mainstream media debates, drawing signatures by the 10s of thousands and eliciting…

White House Updates Mobile App in Time for Election

App boasts open source code and easy access to live Obama events

Not one to miss out on a digital trend, the Obama White House announced a reboot of its Apple and Android mobile app on Wednesday (Sept. 5) just in time…

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