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Topic: Whisper

New Facebook Tool Lets Marketers Host Real-Time Chats With Celebs But will organic reach issues force more spend?

Twitter has long had a reputation as a real-time marketing platform, making it a go-to site for brands to host Q&A sessions with celebrities and personalities. But Twitter may be…

October 20, 2014, 12:01 AM EDT

Whisper App Accused of Not Being Anonymous After All Company denies Guardian's reports of tracking users

Dark social just got darker. Indirect Snapchat leaks were only the beginning. Now, our trusted anonymous apps like Whisper aren’t so trusted after The Guardian found that the company tracks…

October 17, 2014, 1:46 PM EDT

Yik Yak Is Hot With the Cool Kids, and Now It's in Facebook's Crosshairs Anonymous, location-based app surges in popularity

Any attention is good attention, even if it's from Facebook looking to crush your fledgling startup. That's kind of how the founders of Yik Yak look at recent double-edged praise…

October 8, 2014, 4:42 PM EDT

Facebook Reportedly Launching an App Designed to Hide Your True Identity A shift toward anonymity?

Facebook wants you to be just as comfortable sharing sensitive information as you are broadcasting mundane details, so the social network is planning a new, anonymous sharing app, according to…

October 7, 2014, 5:09 PM EDT

Do Anonymous Apps Enable Cyberbullying? One activist says they have a long way to go

Do apps like Whisper, Secret and Ask.fm, which let their users mask their identity, give voice to cyberbullying and other bad behavior? Mike Dreiblatt, president of the activist group Stand…

September 15, 2014, 10:12 PM EDT

Anonymous Apps Try to Curb Bad Behavior Ask.fm is investing millions to ensure a safe user experience

Ask.com was well aware of the controversy surrounding anonymous app Ask.fm before purchasing it last month, according to its CEO Doug Leeds. Here, the exec, who now also oversees Ask.fm,…

September 15, 2014, 10:05 PM EDT

Anonymous Apps Like Whisper and Secret Have a Dark Side Abusive language and bullying have brands proceeding with caution

An increasingly popular category of social media presents an enticing but potentially risky proposition for brands eager to reach teens and young adults. Services such as Ask.fm, Secret, Whisper and…

September 15, 2014, 10:00 PM EDT

This Gen Z Infographic Can Help Marketers Get Wise to the Future Here come the social natives

We've all heard plenty about millenials (or Generation Y), those born between 1976 and 1994. But as that generation continues to age, marketers are starting to shift their attention to…

August 21, 2014, 1:40 PM EDT

New Movie Promotion Asks You to Dish on Your Closest Relations Paramount taps Whisper app for marketing

There's nothing like a Whisper campaign for building movie buzz. The secret-sharing app is a key element for promoting the new Paramount Pictures film Men, Women and Children, asking people to…

August 19, 2014, 2:26 PM EDT

'Help, I'm Addicted to Kim Kardashian's Game' Signs this vapid app is ruining your life

Kim Kardashian’s game is starting to take its toll. People are crying for help on anonymous social networks like Whisper to confess their addiction to this mindless app. The Kim Kardashian:…

July 31, 2014, 3:02 PM EDT

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