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Topic: Whisper

Whisper's New Polling Feature Helps Brands Learn From Unusually Candid Millennials

App will also interact with its 30 million users

Whisper CEO Michael Heyward tweeted on Tuesday that his anonymous social network had exceeded 30 million monthly users, up 10 million from December. Users often reveal confessional or awkward things…

Whisper Hits 20 Million Monthly Users, Doubling Its Audience in 6 Months

Secret's demise probably helped

Whisper now has 20 million monthly users, which is twice as many as the anonymity-based messaging app claimed in May. What's changed since that last batch of user data? The…

Hollywood Is Getting Stealthier at Advertising With Mobile Messaging Apps

Disney/Pixar's Whisper campaign shows potential

Social apps like Whisper and Kik are tricky places for brands to advertise, but film studios are getting the hang of how to run under-the-radar campaigns. Last week, Disney/Pixar orchestrated a…

Here's How Social App Whisper Has Quietly Become a Marketing Force

CEO Michael Heyward defends his platform

When Secret—a much-hyped "dark social" platform—closed shop in April, media observers assumed websites and mobile apps that offer anonymity were just a fad. Since then, the similarly themed Whisper has…

Coke Tests Whisper's Advertising Potential in the Most Perfect Way

Is the anonymous Web here to stay?

Anonymous sites and apps have had their share of publicity problems in recent months, but should brands give up on them altogether? Coca-Cola doesn't seem to think so, based on the…

The Guardian Corrects and Clarifies Story That Damaged Whisper App

Some redemption months after privacy allegations

The Guardian has issued a correction and clarification on a months-old damning report that stung the anonymous sharing app Whisper and its staff. It turns out that alleged privacy problems…

45,000 Pieces of Branded Content Were Created on Whisper for The Americans

Where advertising meets dark social

The Americans revolves around the lives of two Cold War-era KGB spies who are trying to keep their jobs a secret from their unsuspecting neighbors. In line with that secrecy…

Fraternity Brothers Fight Over Ownership of Fast-Growing Mobile App

Lawsuit says Yik Yak founders owe their friend a share

A story of "betrayal" and "greed"—it's a story as old as apps themselves. And now a fraternity brother is claiming he was robbed of his stake in Yik Yak, a…

New Facebook Tool Lets Marketers Host Real-Time Chats With Celebs

But will organic reach issues force more spend?

Twitter has long had a reputation as a real-time marketing platform, making it a go-to site for brands to host Q&A sessions with celebrities and personalities. But Twitter may be…

Whisper App Accused of Not Being Anonymous After All

Company denies Guardian's reports of tracking users

Dark social just got darker. Indirect Snapchat leaks were only the beginning. Now, our trusted anonymous apps like Whisper aren’t so trusted after The Guardian found that the company tracks…

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