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Topic: Whisper

These Were the Hottest Apps, Games and Gadgets of 2016

Snapchat, Slack and Pokemon Go rule our Digital Hot List

History will remember 2016 as when digital became a constant overlay to real life, with presidential candidates trolling one another on social media before and after debates while mobile game…

Whisper Is Growing Its Audience and Ad Business, but Challenges Loom

The anonymous app is speaking louder to marketers

While some anonymous social media apps are known for their bullying, Whisper wants to be known for being a safe, welcoming space as it seeks to bring advertisers on board. Whisper,…

5 Themes Millennials Should Keep in Mind as They Begin Their Careers

PopSugar founder drops some knowledge, and perspective

I've been doing a lot of reflecting over the past year. I wrote my first book, Power Your Happy: Work Hard, Play Nice, and Build Your Dream Life, which chronicles…

These Marketers, Content Producers and Entertainers Under 40 Are Shaping the Industry

Meet Adweek's Young Influentials for 2016

The 2016 class of Young Influentials features an impressive lineup of mind-blowing talent, all game changers under 40 who've made waves in the worlds of media, marketing, technology and entertainment.…

Nonprofits Are Learning That Whisper's Anonymity Can Be a Force for Good

Campaign against bullying shows love can trump hate

Last fall, Adobe and the Ad Council wanted to put a new twist on anti-bullying campaigns by targeting teenage witnesses, not victims. So they designed a powerful campaign around the simple…

How Whisper Mastered Facebook's Algorithm and Sold Ads With First-Party Data

A super-social case study

Twitter and Pinterest have Facebook pages, but they only typically get a few hundred likes and reactions per post. Whisper, to the naked eye for anyone scanning its Facebook page,…

Whisper's New Polling Feature Helps Brands Learn From Unusually Candid Millennials

App will also interact with its 30 million users

Whisper CEO Michael Heyward tweeted on Tuesday that his anonymous social network had exceeded 30 million monthly users, up 10 million from December. Users often reveal confessional or awkward things…

Whisper Hits 20 Million Monthly Users, Doubling Its Audience in 6 Months

Secret's demise probably helped

Whisper now has 20 million monthly users, which is twice as many as the anonymity-based messaging app claimed in May. What's changed since that last batch of user data? The…

Hollywood Is Getting Stealthier at Advertising With Mobile Messaging Apps

Disney/Pixar's Whisper campaign shows potential

Social apps like Whisper and Kik are tricky places for brands to advertise, but film studios are getting the hang of how to run under-the-radar campaigns. Last week, Disney/Pixar orchestrated a…

Hot List: The 24 Digital Brands, Startups and Games That Defined 2015

Your picks and ours, from Snapchat to Apple Watch

Technology historians will remember 2015 as the year when we first talked about robots and drones without a sense of irony. And they’ll note it was the year when the…

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