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Topic: Whiskey

Laphroaig Scotch Doesn't Mind If You Think It 'Tastes Like a Burning Hospital' Campaign welcomes all opinions

Anyone who's tried Laphroaig, one of the few truly robust Scotches that's also widely available, knows that it sparks passionate responses ranging from delight to disgust. Now the distiller is parsing…

June 2, 2014, 3:55 PM EDT

Whiskey-Loving Frank Sinatra Is the Newest Celebrity Endorser Back From the Dead Jack Daniel's prices Sinatra Select at $150

Frank knows Jack. I'm talkin' Sinatra and Daniel's, baby! The legendary crooner, who passed away in 1998, returns in a push by Arnold Worldwide to pitch a high-end version of…

February 26, 2014, 10:21 AM EST

Perspective: Hey, Tough Guy Nothing sells a manly man brand better than the manly man celebrity who uses it

In the long history of celebrity endorsements (Mark Twain, let us remember, was plugging Great Mark Cigars as early as 1875), brands have learned that while a famous face is…

November 8, 2012, 6:45 AM EST

Maker's Mark Pours First National Ad Buy Taps Discovery as exclusive home for four animated spots

Maker’s Mark is uncorking its first national TV campaign, prepping a series of ads that will air exclusively on Discovery Channel starting May 10. At the heart of the distiller’s push…

May 9, 2011, 6:32 AM EDT

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