Topic: Whiskey
Type
Perspective: Hey, Tough Guy
Nothing sells a manly man brand better than the manly man celebrity who uses it
In the long history of celebrity endorsements (Mark Twain, let us remember, was plugging Great Mark Cigars as early as 1875), brands have learned that while a famous face is…
Maker's Mark Pours First National Ad Buy
Taps Discovery as exclusive home for four animated spots
Maker’s Mark is uncorking its first national TV campaign, prepping a series of ads that will air exclusively on Discovery Channel starting May 10. At the heart of the distiller’s push…
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