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Topic: Where's my water

Disney Launches Story App Aimed at Moms

NewFront event focuses on mobile series and games

While most of the NewFront lineups this week have centered on Web video series, Disney Interactive is taking its moment in front of the ad community to pitch a slew…

Disney Turns to Mobile Apps as Show Pilots

Interactive division planning its second Web show based on popular iPhone game

Disney may have found a new formula for launching original online series: find mobile games that already have a following and treat them as backdoor pilots. The company’s Interactive division announced…

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