Topic: Wheaties
Type
Women Are Getting Down and Dirty in the Latest Fitness Fad
Marketers are getting on board, too
Last year, some 100,000 women showed up at events with names like Utopian Tubes and PMS (that’s Pretty Muddy Stuff) where they scrambled up rope ladders, sloshed through mud pits…
First Mover: Bob Winter
Crispin's new Miami ecd on his love of Kiss and embracing his dorky side
Specs Age 46 New gig Executive creative director, Crispin Porter + Bogusky, Miami Old gig Chief creative officer, Young & Rubicam, Chicago What are the biggest challenges of your new job? To continue to build…
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