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Topic: WhatsApp

Facebook's Donate Button Has Raised $10 Million for Nepal in 2 Days

Network will add $2 million to user contributions

Mark Zuckerberg says Facebook users were quick to answer the call for donations to aid earthquake recovery efforts in Nepal. More than $10 million was contributed via the social network's…

With 1.7 Million New Users a Day, Will This App Be the Next to Take America by Storm?

Line's revenue-generating model has brands queuing up

Line, which has 181 million monthly active users worldwide, has yet to truly market its mobile app in the United States. But the Japan-based messaging platform has already built up…

This Year's 10 Biggest Shifts, Shake-Ups and Surprises in Mobile Marketing

For social giants and brands alike, everything changed in 2014

Fueled by new ad formats and acquisitions from Facebook, Twitter and brands, mobile marketing finally began to step up to its potential this year. From messaging and video to ultra-targeted ads…

The Urban Legend of Free Social Marketing

It’s time for brands to rethink their strategies

When I give advice to CMOs about new social marketing strategies, I often hear the same initial response: But nobody wants to come to my website. While that’s probably true…

Funny or Die Reveals 10 Percent of Its Kik Fans Click on Video Messages

'Never seen that kind of number'

Funny or Die found a new way to boost video views. All it takes is a little Kik—help from the messaging apps' new Promoted Chats product. The digital comedy crew…

Is Facebook's Bolt Teaser the Start of App Ads on Instagram?

Analyst says installs are 'inevitable'

Facebook's teasing of Bolt, a new app on Instagram, could mean that a new photo-sharing app is in the works, a new ad product is coming to Instagram or both. When…

Ad Prices at Facebook More Than Doubled Last Quarter

Brands compete to be seen

Facebook News Feed is getting more expensive. The price of an ad on the social network more than doubled last quarter, Facebook said today after delivering second-quarter results that impressed…

The Top 10 Messaging Apps by User Base and Revenue

Still big marketing opportunity though

A new report from Forrester Research gives marketers an interesting perspective on the quick growth of messaging apps in the past year. Whether or not that translates into solid revenue…

Study: Teens Are Not Fleeing Facebook

Youth social media habits may surprise you

Who says Facebook doesn’t still have its youth? Almost 80 percent of teens are there, and they are more active on the social network than any other, according to a…

Facebook's Slingshot Makes Users Share Photos

If you show me your selfie, I'll show you mine

Facebook’s latest attempt at a Snapchat rival, Slingshot, could also be its big contribution to selfie culture. The new app is being launched by Facebook today on the iPhone and…

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