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Topic: Wendy's

Lowe Profero Sells a New Marketing Model to This Packaged-Foods Player

T. Marzetti Co. shifts to online content publisher

Past relationships sparked the first conversations between Lowe Profero and T. Marzetti Co., a packaged-foods player with some 18 brands. But it was the shop's ideas for changing Marzetti's marketing…

Facebook Opens Its Ad Awards to Instagram Campaigns

Starts taking submissions

Facebook is allowing a new ad type in its yearly awards: Instagram campaigns. The Facebook Awards started taking submissions last week, and for the first time, Instagram ads are up for…

It's Kiss a Ginger Day, So Jimmy John's Is Now Flirting With Wendy's

But she's really not that into him

Of all of the holidays that are made up, National Cheese Pizza Day (Sept. 5) remains one of my favorites. Today just so happens to be National Kiss a Ginger…

See How the Top Fast-Food Chains Are Performing on Facebook and If Fans Are Liking It

Subway proves engagement is what matters

From posting pictures of perfectly styled burgers to responding to consumers' seemingly never-ending complaints, fast-food restaurants' use of social media runs the gamut. To better understand how effective social media really…

Why Did Taco Bell Just Wipe Out Its Social Media Accounts?

An unorthodox approach to launching an app

Taco Bell made a bold move today to grab the attention of hungry millennials. It darkened its social media pages (even appearing to wipe out its 1.4 million Twitter followers and erase…

Are Brands on Fleek With Slangy Tweets? IHOP Explains Its Hip New Voice

'Back that stack up'

Who knew IHOP was so hip? The pancake chain has found its voice on Twitter, and it sounds an awful lot like a teenage hip-hop fan. That's why most adults…

KFC Sets Up Shop in Myanmar, One of the Last Frontiers for U.S. Brands

Plus 8 other fast-food joints in surprising places

How do you say, “Finger lickin’ good” in Burmese? It may not translate literally, but KFC is hoping its secret fried chicken recipe will bring in customers when it opens…

Why Is Alfonso Ribeiro Tweeting for Wendy’s?

Chain recruits retro stars to launch new products

If you tune into Wendy’s Twitter account today, you may be surprised to see that actor Alfonso Ribeiro, filmmaker Ralph Macchio and retired professional wrestler Steve Austin have taken over…

Is the Mobile Check-In Dead?

Marketers weigh in on its longevity

Mobile check-ins were red-hot when Foursquare launched in 2009, followed by Facebook Places in 2010. But by 2012, the trend had lost significant steam and is now rarely used in…

Snapchat Will Reportedly Debut Ads and Videos

Looks to create non-vanishing revenue

According to the The Wall Street Journal, Snapchat is poised to introduce Snapchat Discovery in November, which will allow publishers to serve up ads, video clips and other content. When…

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