Wendy's | Adweek

Topic: Wendy's

Check Out the Top 10 Most-Shared Brands on Instagram Video 40% of the popular 15-second vids are marketing efforts

MTV, the National Basketball Association, the Peanuts cartoon, GoPro and the Miami Heat are the top brands on Instagram video when it comes to shares, per a study from Unruly Media. In…

October 23, 2013, 5:00 AM EDT

Hidden Message in New Wendy's Logo Is So Subtle, Not Even Wendy's Noticed It Burgers like mom used to make?

StockLogos recently suggested that Wendy's sneakily put the word "mom" in the Wendy character's collar in the chain's new logo—to subliminally associate the brand with motherly cooking and the "safe…

July 18, 2013, 8:41 AM EDT

Consumers Like Brands That Are Family-Owned Conveys honesty

In the large and largely anonymous world of home cleaning products, it would probably come as a surprise to most consumers that the Bissell brand is a family-owned company that’s…

March 11, 2013, 11:32 PM EDT

Fast Chat: Wendy's CMO Discusses Campaign Ad awareness, same-store sales climb since April launch

Six months into a new ad campaign featuring the namesake daughter of Wendy’s founder Dave Thomas, the brand’s chief marketing officer, Craig Bahner, likes what he sees. Ad awareness and…

October 12, 2012, 1:55 PM EDT

Wendy's Keeps the Burgers Old-Fashioned but Freshens Up the Logo First change since 1983

Wendy is growing up, just a little. Fast-food chain Wendy's on Thursday unveiled a new logo—its first refresh since 1983—giving the iconic redheaded pigtailed girl (based on founder Dave Thomas's…

October 11, 2012, 11:24 AM EDT

Horizon Media Taps Kenneth Burns for the WHY Group Named managing director of consumer insights

Horizon Media is expanding its recently launched WHY Group. On Thursday, the independent media agency named Kenneth Burns as the group’s managing director of consumer insights. Burns will report to Sheri…

January 5, 2012, 2:48 PM EST

Wendy's New 'Where's the Beef?' Ads Not That Tasty Old line has trouble feeling fresh

Wendy's has finally debuted its first new TV spots with the revived "Where's the beef?" as a marketing slogan. And while the improved burgers do look tasty, the ads, from…

October 4, 2011, 8:55 AM EDT

Wendy's Again Asking: 'Where's the Beef?' But in an era of obesity, is quantity still in question?

In 1984, "Where's the beef?" became a rallying cry that helped Wendy's stand out in a fast-food industry hell-bent on downsizing and bastardizing the great American hamburger. It remains the…

September 25, 2011, 10:42 PM EDT

Starbucks Shakes Up U.S. Chain Rankings Trumps Burger King and Wendy’s

According to Technomic, the burger may no longer be king in the chain restaurant world. The food industry research and consulting firm’s 2011 Top 500 Chain Restaurant Report places Starbucks…

April 28, 2011, 5:20 AM EDT

Wendy Thomas starring in first Wendy's ads

Wendy Thomas has been the perennially childlike face of Wendy's for ages, but until now, she's never been in an ad for the fast-food chain founded by her father, Dave…

November 12, 2010, 9:20 AM EST