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Topic: Wendy's

What Marketers Need to Know About Internet of Things Data Security in 2017

Former Pentagon webmaster on uncharted territory

If nothing else, 2016 taught the world that data security has become incredibly critical. In the fourth quarter alone, Yahoo saw more than 1 billion accounts breached, the DNC's emails…

Wendy's Put a Troll on Ice With 2017's Best Tweet So Far

Don't question the freshness

The year is young, but Wendy's is getting an early start on being one of 2017's hottest brands on Twitter. So hot, in fact, you might get a wicked burn. When…

Wendy's Goes All-In on Sriracha With a Series of Kooky Videos to Promote the Sauce

It's taking over the brand's website and social channels

Lexus made a sriracha-themed car last month. A couple of years ago, Pizza Hut tried baking the spicy sauce into pizza crust. Now Wendy's is the latest brand cashing in…

How Tasty's Addictive Cooking Videos Helped BuzzFeed Build a Food Empire

Social video will make up 50% of publisher's revenue

Alvin Zhou is not your typical video producer. On a recent fall afternoon, he's hovering over a table in a test kitchen cutting and prepping vegetables and meat that he'll…

12 Bite-Size Digital Marketing Stats That Intrigued This Week

Spotify keeps growing, and a driverless future is near

With Labor Day in the rearview mirror and the holidays on the branding-world horizon, digital marketing is getting back into full swing after a hot, long summer. Here are a…

Wendy's Tells the Sad-Funny Stories of Unworthy Foods Banned From the Baconator

Talking meats and veggies star in VML's quirky comedies

Ever bitten into a sandwich only to meet with freezerburn, an unsatisfyingly thin piece of bacon or an unwelcome vegetable? We've all been there. It's one of our most trying…

Wendy's Summer Campaign Plays Off the Boom in Recipe Videos—but With a Twist

Taking a cue from popular Facebook clips

Thanks to the recent popularity of BuzzFeed's Tasty and other food-focused publishers, recipe videos have taken over Facebook news feeds. But that doesn't mean the meals advertised are actually easy enough…

Why Marketers Like Disney and Seaworld Are Now Opting for the Humane Touch

Activism spurs change

A cynic might say that fashion mavens, food sellers, cosmetics makers and entertainment purveyors are just trying to save face and give themselves a feel-good marketing hook by changing the…

After 11 Years in Digital Video, YouTube Wants to Take on TV-Sized Budgets

This is how it's challenging the networks

It isn't always easy to pair up the suits of the marketing world with those freewheeling kids that make the buzziest videos in the digisphere. The two sides—and more importantly,…

5 Reasons Marketers Have Largely Overlooked Generation X

They're at the peak of their careers, but many brands have forgotten them

  brightcove.createExperiences(); A few weeks ago, Lincoln Financial began running a 60-second spot about fiscal planning for your family's future. Financial…

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