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Topic: Wendy's

Horizon Media Taps Kenneth Burns for the WHY Group Named managing director of consumer insights

Horizon Media is expanding its recently launched WHY Group. On Thursday, the independent media agency named Kenneth Burns as the group’s managing director of consumer insights. Burns will report to Sheri…

January 05 2012

Wendy's New 'Where's the Beef?' Ads Not That Tasty Old line has trouble feeling fresh

Wendy's has finally debuted its first new TV spots with the revived "Where's the beef?" as a marketing slogan. And while the improved burgers do look tasty, the ads, from…

October 04 2011

Wendy's Again Asking: 'Where's the Beef?' But in an era of obesity, is quantity still in question?

In 1984, "Where's the beef?" became a rallying cry that helped Wendy's stand out in a fast-food industry hell-bent on downsizing and bastardizing the great American hamburger. It remains the…

September 25 2011

Starbucks Shakes Up U.S. Chain Rankings Trumps Burger King and Wendy’s

According to Technomic, the burger may no longer be king in the chain restaurant world. The food industry research and consulting firm’s 2011 Top 500 Chain Restaurant Report places Starbucks…

April 28 2011

Wendy Thomas starring in first Wendy's ads

Wendy Thomas has been the perennially childlike face of Wendy's for ages, but until now, she's never been in an ad for the fast-food chain founded by her father, Dave…

November 12 2010

Burger ad prevents Violent Femmes reunion

The Violent Femmes aren't likely to reunite any time soon, and it's all because of a 2007 Wendy's commercial. Femmes lead singer Gordon Gano (at right in the photo)…

April 02 2010

I'll gladly get frosty with this Wendy's posse

Wendy's has a new Frosty flavor absurdly named the Coffee Toffee Twisted Frosty, and has formed a parody boy band called the Frosty Posse to market it. They had an…

May 21 2009

Wendy's specializing in meat-eating lettuce

Behold the greatest fast-food viral video of all time! Or at least, the best one to star a carnivorous head of lettuce. Created for Wendy's by Kirshenbaum Bond + Partners,…

September 11 2008

Wendy’s picks consumer-generated burger

As AdFreak’s official Wendy’s reporter, I’m charged with informing you all that the chain has, at long last, decided what its new, customer-built burger is going to be: the Philly…

November 19 2007

Burgers for life, with only a little downside

Man, Wendy’s has a lot of Web sites up these days. This time we’re looking at Hot Juicy Burger, a “social networking” affair in which people broadcast their need for…

October 23 2007

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