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Topic: Wendy's

See How the Top Fast-Food Chains Are Performing on Facebook and If Fans Are Liking It Subway proves engagement is what matters

From posting pictures of perfectly styled burgers to responding to consumers' seemingly never-ending complaints, fast-food restaurants' use of social media runs the gamut. To better understand how effective social media really…

November 6, 2014, 9:16 AM EST

Why Did Taco Bell Just Wipe Out Its Social Media Accounts? An unorthodox approach to launching an app

Taco Bell made a bold move today to grab the attention of hungry millennials. It darkened its social media pages (even appearing to wipe out its 1.4 million Twitter followers and erase…

October 28, 2014, 2:25 PM EDT

Are Brands on Fleek With Slangy Tweets? IHOP Explains Its Hip New Voice 'Back that stack up'

Who knew IHOP was so hip? The pancake chain has found its voice on Twitter, and it sounds an awful lot like a teenage hip-hop fan. That's why most adults…

October 23, 2014, 4:06 PM EDT

KFC Sets Up Shop in Myanmar, One of the Last Frontiers for U.S. Brands Plus 8 other fast-food joints in surprising places

How do you say, “Finger lickin’ good” in Burmese? It may not translate literally, but KFC is hoping its secret fried chicken recipe will bring in customers when it opens…

October 21, 2014, 2:55 PM EDT

Why Is Alfonso Ribeiro Tweeting for Wendy’s? Chain recruits retro stars to launch new products

If you tune into Wendy’s Twitter account today, you may be surprised to see that actor Alfonso Ribeiro, filmmaker Ralph Macchio and retired professional wrestler Steve Austin have taken over…

October 8, 2014, 4:56 PM EDT

Is the Mobile Check-In Dead? Marketers weigh in on its longevity

Mobile check-ins were red-hot when Foursquare launched in 2009, followed by Facebook Places in 2010. But by 2012, the trend had lost significant steam and is now rarely used in…

September 17, 2014, 6:04 AM EDT

Snapchat Will Reportedly Debut Ads and Videos Looks to create non-vanishing revenue

According to the The Wall Street Journal, Snapchat is poised to introduce Snapchat Discovery in November, which will allow publishers to serve up ads, video clips and other content. When…

August 20, 2014, 12:12 PM EDT

Boyz II Men's Wendy's Pretzel Bun Love Song Is a Thing of Cheesy, Pretzelly Beauty Tweets, passionately crooned

Boyz II Men's Pretzel Bun Love Song for Wendy's is here, and if a fast-food ballad could make you swoon, it would. The more generic first video in the campaign was…

July 11, 2014, 12:14 PM EDT

Ad of the Day: Wendy's Croons a Pitch-Perfect Pretzel-Bun Love Ballad Can you taste the passion?

Wendy's isn't known for meat on a stick, but it is doing a pretty good job of skewering schmaltzy pop ballads. The fast-food chain is promoting the return of its pretzel-bun…

July 7, 2014, 10:28 AM EDT

8 Brands Collectively Rejoice To Twitter's Gif Giving An Arby's curly fry heads a soccer ball

Brands have gone Gif crazy now that Twitter enabled the playful animation feature. The new media format is the latest rage on the social messaging platform with everyone from Arby's to…

June 18, 2014, 7:22 PM EDT

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