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Topic: Wendy's

Boyz II Men's Wendy's Pretzel Bun Love Song Is a Thing of Cheesy, Pretzelly Beauty Tweets, passionately crooned

Boyz II Men's Pretzel Bun Love Song for Wendy's is here, and if a fast-food ballad could make you swoon, it would. The more generic first video in the campaign was…

July 11, 2014, 12:14 PM EDT

Ad of the Day: Wendy's Croons a Pitch-Perfect Pretzel-Bun Love Ballad Can you taste the passion?

Wendy's isn't known for meat on a stick, but it is doing a pretty good job of skewering schmaltzy pop ballads. The fast-food chain is promoting the return of its pretzel-bun…

July 7, 2014, 10:28 AM EDT

8 Brands Collectively Rejoice To Twitter's Gif Giving An Arby's curly fry heads a soccer ball

Brands have gone Gif crazy now that Twitter enabled the playful animation feature. The new media format is the latest rage on the social messaging platform with everyone from Arby's to…

June 18, 2014, 7:22 PM EDT

Here's Wendy's First Snapchat Post Pretzel Bacon Cheeseburger shots could win over millennials

Fans of the Pretzel Bacon Cheeseburger, rejoice. Wendy’s is bringing back the limited-edition burger that is credited with launching last year's pretzel mania, and the brand has launched a Snapchat…

June 17, 2014, 8:31 PM EDT

Facebook Auto-Play Video Is Running on Brand Pages Could ramp up branded video on the social platform

Brand marketers, you may soon be able to run auto-play videos on your Facebook page without buying an ad. Some of your peers already are. Facebook is testing a feature that…

June 16, 2014, 3:24 PM EDT

Droga5 Nabs Top Facebook Studio Award for Newcastle Brown Ale Work Check out the (often international) winners

For the second year in a row, the Facebook Studio Awards' best distinction goes to an agency-brand combo that used the social media platform as an anchor for a narrative…

April 29, 2014, 7:00 AM EDT

Check Out the Top 10 Most-Shared Brands on Instagram Video 40% of the popular 15-second vids are marketing efforts

MTV, the National Basketball Association, the Peanuts cartoon, GoPro and the Miami Heat are the top brands on Instagram video when it comes to shares, per a study from Unruly Media. In…

October 23, 2013, 5:00 AM EDT

Hidden Message in New Wendy's Logo Is So Subtle, Not Even Wendy's Noticed It Burgers like mom used to make?

StockLogos recently suggested that Wendy's sneakily put the word "mom" in the Wendy character's collar in the chain's new logo—to subliminally associate the brand with motherly cooking and the "safe…

July 18, 2013, 8:41 AM EDT

Consumers Like Brands That Are Family-Owned Conveys honesty

In the large and largely anonymous world of home cleaning products, it would probably come as a surprise to most consumers that the Bissell brand is a family-owned company that’s…

March 11, 2013, 11:32 PM EDT

Fast Chat: Wendy's CMO Discusses Campaign Ad awareness, same-store sales climb since April launch

Six months into a new ad campaign featuring the namesake daughter of Wendy’s founder Dave Thomas, the brand’s chief marketing officer, Craig Bahner, likes what he sees. Ad awareness and…

October 12, 2012, 1:55 PM EDT

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