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Topic: Wells Fargo

10 Hilarious and Touching Ads That Show Why BBDO Was Our U.S. Agency of the Year

2015's big laughs and bold ideas

From classic hilarity to emotional lifetimes lived in three minutes or less, BBDO's wide spectrum of top-quality work in 2015 is largely what earned the storied shop its status as…

How Halting Pitches and Improving Morale Paid Off for Organic’s New CEO

David Shulman settles in

Specs Current gig CEO of Organic Previous gig President at Wunderman Twitter @organicinc Age 47 Adweek: What were the challenges you faced when you joined Organic three years ago? David Shulman: The company needed a…

Here Are the Top 10 Spanish-Language Ads That Actually Resonate With Hispanic Consumers

Group has $1.4 trillion in spending power

If brands want to break into the Hispanic market, they might be smart to make ads that are bilingual, family-centric or focused on mobile banking. At least that's what Nielsen's…

Citi's Global Media Review Follows a Familiar Pattern, Roster Shops Only

2-horse race, as marketers limit searches

Citi's global media review fits the "members-only" approach of other recent searches in which outside agencies are not welcome. In the case of Citi, whose global media spending is estimated at…

Wells Fargo Features a Lesbian Couple in Its First Big Campaign From BBDO

Bank follows the trail Honey Maid blazed a year ago

With the launch of a new campaign from BBDO, Wells Fargo is leaning into the advertising—and societal—trend of embracing same-sex couples. A year after Droga5 featured a male couple with a…

Only Roster Shops Will Get a Crack at Coke's U.S. Media Account

Incumbent MediaVest competes with 3 of the brand's global partners

Like the media reviews of SC Johnson and Wells Fargo, Coca-Cola's U.S. contest is a roster-shops-only affair. Incumbent MediaVest is competing against three agencies that handle Coke business overseas: MediaCom, Carat…

Accounts in Review: The Media Searches Keep Piling Up

Visa, Coty on the hunt

As a media agency these days, you're either under siege or flush with opportunity. It became clear this week that Visa and Coty are searching for agencies to handle their global…

Accounts in Review: Suddenly, It's Raining Cruise Line Searches

Norwegian follows Royal Caribbean. Who's next?

Agencies looking for a cruise line account suddenly have choices. If Royal Caribbean isn't inviting enough, why not give Norwegian Cruise Line a go? And since they're in play at the…

Accounts in Review: GNC Does an About-Face in Unbundling Its Ad Business

L'Oréal's media search, meanwhile, is just beginning

GNC, in its decision to split its ad business among three shops, has abandoned a bundled model after just a year. In early 2014, the retailer consolidated its creative and media…

Wells Fargo Readies Shift of Media, Digital Business

OMD, Organic expected to gain share

In Wells Fargo's latest review, Omnicom Group shops OMD and Organic are in advanced negotiations to take on business that's handled chiefly by units of Interpublic Group, according to sources. OMD,…

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