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Topic: Wells Fargo

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Agency of the Year: BBDO's Tenacity Turned a Major Client Loss Into a Minor Setback With a cohesive worldwide talent pool, wins are pouring in

Even for indefatigable account man Andrew Robertson, BBDO’s global loss of Gillette's men's product line in 2013 was devastating. Looking back, the global CEO, in characteristic bespoke tailoring and confident…

December 15, 2014, 12:34 AM EST

Amazon Has the Best Consumer Perception of Any Brand Mid-year rankings show Target hit hard by data breach, TV viewing habits changing

Target’s much-publicized data breach cost the company more than the $400-$450 million that’s been estimated—it also levied heavy damage on the retailer's perception among consumers, according to new rankings from…

July 16, 2014, 12:52 PM EDT

TBWA\Chiat\Day L.A. Cuts 5% of Its Staff Layoff follows loss of Pepsi brand work

The Playa del Rey, Calif. office of TBWA\Chiat\Day is laying off about 24 employees or roughly 5 percent of its total staff of 450, sources said. The downsizing comes after the…

March 13, 2014, 2:50 PM EDT

BBDO Wins Big Pitch for Wells Fargo Bank shifts its creative account after 18+ years with DDB

Wells Fargo has found a new lead creative agency. After more than 18 years with DDB, the bank has hired BBDO in San Francisco to lead its creative business, Wells Fargo…

March 12, 2014, 11:45 AM EDT

Why Do Big Agencies Struggle In Southern California? Entrepreneurial shops in the area are thriving

Earlier this month, Ogilvy & Mather Los Angeles cut 33 jobs, all but eliminating its ad agency presence (already drastically down from its 350 level in 2000). In December, DDB…

February 23, 2014, 9:45 PM EST

BBDO Is Pitching Like Crazy in the Next 4 Weeks Chases big brands that collectively spend $415M in media

In the finals of four big reviews, BBDO has a shot at adding about $25 million to its revenue line if it runs the table—or getting burned out trying. The…

February 10, 2014, 10:10 PM EST

DDB and Wells Fargo Split After 18 Years 4 finalists chase the bank's creative business

DDB’s long tenure on Wells Fargo bank has ended. The agency has worked on the brand since 1995. But with two other Omnicom Group shops—BBDO and TBWA\Chiat\Day—reaching the final round of…

December 31, 2013, 12:23 PM EST

Semifinalists Emerge in Wells Fargo Review Chemistry meetings will take place next month

Wells Fargo will meet with about a half-dozen shops before selecting a handful of finalists to pitch its creative business, sources said. Sources said that the shops include TBWA\Chiat\Day in Playa…

November 25, 2013, 2:24 PM EST

Where 12 Huge Brands' Display Ads Are Dominating the Site [Updated] Data on GM, McDonald's, Amazon, Pepsi and more

AdClarity scanned the entire Internet during the last six months to find out where General Motors, McDonald's, Amazon, Best Buy, Wells Fargo and seven other brands were getting the biggest…

November 13, 2013, 1:36 PM EST

Wells Fargo Launches Creative Review Incumbent DDB is invited to participate

Wells Fargo is looking beyond longtime creative shop DDB in a review that's being managed by Select Resources International. The incumbent and other Omnicom Group shops have been invited to participate,…

October 9, 2013, 7:40 PM EDT

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