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Topic: Weight Watchers

9 Women the NFL Should Consider for Next CMO Industry straw poll garners candidates for troubled league

The National Football League on Tuesday named Cynthia Hogan as svp of public policy and government affairs and appointed four women as advisors on domestic violence. These moves follow the NFL's…

September 17, 2014, 6:57 AM EDT

Wieden + Kennedy Lands Weight Watchers Account shifts from McCann after 7 years

Wieden + Kennedy has been given the Weight Watchers business, previously at McCann Erickson New York for the past seven years, sources said. There was no review. Lesya Lysyi, who took…

April 18, 2014, 11:48 AM EDT

Adweek's Top 5 Commercials of the Week: March 21-28 Surprising spokesmen, curious catcalls and reckless young love. Vote for your favorite

You should expect the unexpected from this week's best new ads. Prepare to be moved by a Weight Watchers commercial (sorry, Jessica Simpson), fall in love with a tire commercial, appreciate…

March 28, 2014, 10:00 AM EDT

Ad of the Day: This Weight Watchers Spot Is Unlike Any You've Seen Before Pursuing the incredible you

Weight loss can be one of the most deeply emotional subjects for people. Yet the category seems almost afraid of emotional advertising, preferring to go with bright, bubbly, breezy celebrity…

March 25, 2014, 1:58 PM EDT

OMD's Final Front Brings Together Brands and New Original Content Multiple client bids for each idea

They came, they saw, they bid. Nearly 40 blue-chip advertisers—among them PepsiCo, FedEx, State Farm, Toys R Us, Intel and JCPenney—snapped up original ideas during a recent first-of-its-kind event that put…

September 16, 2013, 2:32 PM EDT

OgilvyOne Nabs Weight Watchers' Digital Account Succeeds Razorfish on the business

Weight Watchers has selected OgilvyOne as its new digital agency. The business came after a review that was managed by Pile + Co. in Boston. Previous shop Razorfish had handled the…

July 18, 2013, 4:59 PM EDT

Here's How Brands Become 'Sherpas' It only works in service industries, though

In a new survey of consumers, Arnold has identified a need for brands to better educate and guide people through the maze of choices in their lives—and when they find…

May 29, 2013, 1:32 PM EDT

Jenny Craig's New CMO Dishes on Leading 'Challenger' Brand Leesa Eichberger emphasizes social engagement

Leesa Eichberger last month became cmo of Jenny Craig and now looks to bolster the brand in the healthy eating niche. Eichberger's two-decade marketing resume entails a dozen years in…

April 19, 2013, 2:02 PM EDT

Ad of the Day: Weight Watchers Chew on this weird, mouthy French campaign from Fred & Farid

While American viewers are being subjected to Charles Barkley in Weight Watchers commercials, the French are getting something even weirder—an artful yet off-putting campaign from Fred & Farid featuring colorful,…

January 18, 2012, 3:49 PM EST

Leaders Offer Myriad Lessons at ANA Conference Replies to same question range from instructive to cheeky

As many times Bob Liodice asked the question, he got a different answer. When questioning presentators today at the Association of National Advertisers' conference in Phoenix, Liodice, the group's CEO, asked…

October 22, 2011, 8:56 AM EDT

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