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Topic: Weight Watchers

11 Women Posed Naked for Weight Watchers Magazine to Celebrate Natural Beauty

Highlights brand's shift from shedding pounds to instilling pride

Weight Watchers has changed a lot in the years since Queens housewife Jean Nidetch started the company after a neighbor assumed she was pregnant (she wasn't). Though still a popular…

Oprah's Weight Watchers Tweet Helped Its Stock Price Surge 23% in a Day

You get a stock hike!

Oprah's loss is Weight Watchers' gain. When the media maven and partial owner of the weight-loss company tweeted about her recent 26-pound weight loss while participating in the program (and…

Weight Watchers Has Finally Found Its New Agency Partner in Havas

Shop will helm winter campaign for brand

After ending its short-lived relationship with Wieden + Kennedy in early 2015, top diet brand Weight Watchers has chosen Havas Worldwide as its newest creative agency partner after an extensive…

Weight Watchers Seeks a New Lead Agency

Wieden + Kennedy exits after less than a year

That was fast. After less than a year with Wieden + Kennedy, Weight Watchers is looking for a new lead agency.  It is unclear if Weight Watchers is working with a…

4 Important Tips for Making Your Instagram Videos Stand Out

Straight from the app itself

Video is a top priority for some of the biggest brands, who want to get the most out of posts and ads on social networking sites. So on Monday, when…

9 Women the NFL Should Consider for Next CMO

Industry straw poll garners candidates for troubled league

The National Football League on Tuesday named Cynthia Hogan as svp of public policy and government affairs and appointed four women as advisors on domestic violence. These moves follow the NFL's…

Wieden + Kennedy Lands Weight Watchers

Account shifts from McCann after 7 years

Wieden + Kennedy has been given the Weight Watchers business, previously at McCann Erickson New York for the past seven years, sources said. There was no review. Lesya Lysyi, who took…

Adweek's Top 5 Commercials of the Week: March 21-28

Surprising spokesmen, curious catcalls and reckless young love. Vote for your favorite

You should expect the unexpected from this week's best new ads. Prepare to be moved by a Weight Watchers commercial (sorry, Jessica Simpson), fall in love with a tire commercial, appreciate…

Ad of the Day: This Weight Watchers Spot Is Unlike Any You've Seen Before

Pursuing the incredible you

Weight loss can be one of the most deeply emotional subjects for people. Yet the category seems almost afraid of emotional advertising, preferring to go with bright, bubbly, breezy celebrity…

OMD's Final Front Brings Together Brands and New Original Content

Multiple client bids for each idea

They came, they saw, they bid. Nearly 40 blue-chip advertisers—among them PepsiCo, FedEx, State Farm, Toys R Us, Intel and JCPenney—snapped up original ideas during a recent first-of-its-kind event that put…

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