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Topic: Weight Watchers

Weight Watchers Seeks a New Lead Agency

Wieden + Kennedy exits after less than a year

That was fast. After less than a year with Wieden + Kennedy, Weight Watchers is looking for a new lead agency.  It is unclear if Weight Watchers is working with a…

4 Important Tips for Making Your Instagram Videos Stand Out

Straight from the app itself

Video is a top priority for some of the biggest brands, who want to get the most out of posts and ads on social networking sites. So on Monday, when…

9 Women the NFL Should Consider for Next CMO

Industry straw poll garners candidates for troubled league

The National Football League on Tuesday named Cynthia Hogan as svp of public policy and government affairs and appointed four women as advisors on domestic violence. These moves follow the NFL's…

Wieden + Kennedy Lands Weight Watchers

Account shifts from McCann after 7 years

Wieden + Kennedy has been given the Weight Watchers business, previously at McCann Erickson New York for the past seven years, sources said. There was no review. Lesya Lysyi, who took…

Adweek's Top 5 Commercials of the Week: March 21-28

Surprising spokesmen, curious catcalls and reckless young love. Vote for your favorite

You should expect the unexpected from this week's best new ads. Prepare to be moved by a Weight Watchers commercial (sorry, Jessica Simpson), fall in love with a tire commercial, appreciate…

Ad of the Day: This Weight Watchers Spot Is Unlike Any You've Seen Before

Pursuing the incredible you

Weight loss can be one of the most deeply emotional subjects for people. Yet the category seems almost afraid of emotional advertising, preferring to go with bright, bubbly, breezy celebrity…

OMD's Final Front Brings Together Brands and New Original Content

Multiple client bids for each idea

They came, they saw, they bid. Nearly 40 blue-chip advertisers—among them PepsiCo, FedEx, State Farm, Toys R Us, Intel and JCPenney—snapped up original ideas during a recent first-of-its-kind event that put…

OgilvyOne Nabs Weight Watchers' Digital Account

Succeeds Razorfish on the business

Weight Watchers has selected OgilvyOne as its new digital agency. The business came after a review that was managed by Pile + Co. in Boston. Previous shop Razorfish had handled the…

Here's How Brands Become 'Sherpas'

It only works in service industries, though

In a new survey of consumers, Arnold has identified a need for brands to better educate and guide people through the maze of choices in their lives—and when they find…

Jenny Craig's New CMO Dishes on Leading 'Challenger' Brand

Leesa Eichberger emphasizes social engagement

Leesa Eichberger last month became cmo of Jenny Craig and now looks to bolster the brand in the healthy eating niche. Eichberger's two-decade marketing resume entails a dozen years in…

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