Topic: Weight Watchers

Type

Charles Barkley Shows Off His Curves in Drag for Weight Watchers Punishment for his TNT gaffe? By David Kiefaber

Now that Sir Charles Barkley isn't fat anymore, he's got way more time to dress in drag. Barkley put on a halter dress and wig for Weight Watchers' upcoming "Lose…

March 29 2012

Ad of the Day: Weight Watchers Chew on this weird, mouthy French campaign from Fred & Farid By Tim Nudd

While American viewers are being subjected to Charles Barkley in Weight Watchers commercials, the French are getting something even weirder—an artful yet off-putting campaign from Fred & Farid featuring colorful,…

January 18 2012

Leaders Offer Myriad Lessons at ANA Conference Replies to same question range from instructive to cheeky By Andrew McMains

As many times Bob Liodice asked the question, he got a different answer. When questioning presentators today at the Association of National Advertisers' conference in Phoenix, Liodice, the group's CEO, asked…

October 22 2011

Men Try Not to Laugh About Joining Weight Watchers By David Kiefaber

After seeing gains in membership among men, Weight Watchers is making a concerted effort to reach the obese bro-dude in your life. But where Nutrisystem and Jenny Craig have spokesmen…

April 26 2011

Ghostly figures give Weight Watchers a try By Adweek Blogs

Weight Watchers has introduced a campaign that unintentionally fuses elements from a few other recent AdFreak favorites. Mix the health-conscious public nudity of Blue Shield of California with the socially…

September 12 2008