Weight Watchers | Adweek
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Topic: Weight Watchers

Adweek's Top 5 Commercials of the Week: March 21-28 Surprising spokesmen, curious catcalls and reckless young love. Vote for your favorite

You should expect the unexpected from this week's best new ads. Prepare to be moved by a Weight Watchers commercial (sorry, Jessica Simpson), fall in love with a tire commercial, appreciate…

March 28, 2014, 10:00 AM EDT

Ad of the Day: This Weight Watchers Spot Is Unlike Any You've Seen Before Pursuing the incredible you

Weight loss can be one of the most deeply emotional subjects for people. Yet the category seems almost afraid of emotional advertising, preferring to go with bright, bubbly, breezy celebrity…

March 25, 2014, 1:58 PM EDT

Jessica Simpson Flaunts Slim Figure for Weight Watchers but Says She's Happy at Any Size 'A work in progress'

If 2014's battle cry for women is "Love who you are" (see all the "real women" campaigns out there), then weight-loss brands need to tread lightly in their marketing. Weight…

February 19, 2014, 11:32 AM EST

OMD's Final Front Brings Together Brands and New Original Content Multiple client bids for each idea

They came, they saw, they bid. Nearly 40 blue-chip advertisers—among them PepsiCo, FedEx, State Farm, Toys R Us, Intel and JCPenney—snapped up original ideas during a recent first-of-its-kind event that put…

September 16, 2013, 2:32 PM EDT

OgilvyOne Nabs Weight Watchers' Digital Account Succeeds Razorfish on the business

Weight Watchers has selected OgilvyOne as its new digital agency. The business came after a review that was managed by Pile + Co. in Boston. Previous shop Razorfish had handled the…

July 18, 2013, 4:59 PM EDT

Here's How Brands Become 'Sherpas' It only works in service industries, though

In a new survey of consumers, Arnold has identified a need for brands to better educate and guide people through the maze of choices in their lives—and when they find…

May 29, 2013, 1:32 PM EDT

Jenny Craig's New CMO Dishes on Leading 'Challenger' Brand Leesa Eichberger emphasizes social engagement

Leesa Eichberger last month became cmo of Jenny Craig and now looks to bolster the brand in the healthy eating niche. Eichberger's two-decade marketing resume entails a dozen years in…

April 19, 2013, 2:02 PM EDT

Jessica Simpson in Weight Watchers Ad: 'I'm Not a Supermodel' Struggle to lose post-baby pounds

Jessica Simpson has been very public about wanting to lose her pregnancy weight now that her baby is out in the world. And in her new Weight Watchers ad, she…

September 11, 2012, 1:23 PM EDT

Charles Barkley Shows Off His Curves in Drag for Weight Watchers Punishment for his TNT gaffe?

Now that Sir Charles Barkley isn't fat anymore, he's got way more time to dress in drag. Barkley put on a halter dress and wig for Weight Watchers' upcoming "Lose…

March 29, 2012, 11:33 AM EDT

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