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Topic: Weight Loss

Ad of the Day: This Weight Watchers Spot Is Unlike Any You've Seen Before Pursuing the incredible you

Weight loss can be one of the most deeply emotional subjects for people. Yet the category seems almost afraid of emotional advertising, preferring to go with bright, bubbly, breezy celebrity…

March 25, 2014, 1:58 PM EDT

The Spot: Beside Themselves Past and future selves meet in Medifast's emotional new weight-loss campaign

IDEA: If you could speak to your past or future self—literally—what would you say? How would you feel if your future self had made changes you'd only dreamed of making?…

January 15, 2013, 6:02 AM EST

Charles Barkley Shows Off His Curves in Drag for Weight Watchers Punishment for his TNT gaffe?

Now that Sir Charles Barkley isn't fat anymore, he's got way more time to dress in drag. Barkley put on a halter dress and wig for Weight Watchers' upcoming "Lose…

March 29, 2012, 11:33 AM EDT

Ad of the Day: Weight Watchers Chew on this weird, mouthy French campaign from Fred & Farid

While American viewers are being subjected to Charles Barkley in Weight Watchers commercials, the French are getting something even weirder—an artful yet off-putting campaign from Fred & Farid featuring colorful,…

January 18, 2012, 3:49 PM EST

FDA Takes Aim at 1-800-GET-THIN's Lap-Band Ads Surgery deaths bring added scrutiny to risks

"Let your new life begin" is one promise made in ads for 1-800-GET-THIN, a marketer of lap-band weight-loss surgery. Tragically, five California residents recently died following such procedures at 1-800-GET-THIN…

December 15, 2011, 8:54 AM EST

Ad of the Day: Jenny Craig The weight-loss brand introduces its newest spokeswoman with a big rippin' reveal

These days, every diet program worth its weight in frozen meals has to have at least one big-name celebrity willing to prance around in something tight to show off their…

November 11, 2011, 12:20 PM EST

Tiny Belly, Huge Scam: Banner Ads Accused of $1 Billion Hustle

Like all lard-ass Americans, I dream of being in better shape. Those ubiquitous "Tricks of a Tiny Belly" banner ads gave me hope. If it's on the Internet, it must…

July 11, 2011, 9:55 AM EDT

Men Try Not to Laugh About Joining Weight Watchers

After seeing gains in membership among men, Weight Watchers is making a concerted effort to reach the obese bro-dude in your life. But where Nutrisystem and Jenny Craig have spokesmen…

April 26, 2011, 8:22 AM EDT

Weight-Loss Ad Might Be the Most Sexist Ever

"Hubby is coming back ... I must look fit and pretty." Thus begins this riotous print ad for a weight-loss tablet from India, decried by Jezebel as "one of the…

April 18, 2011, 10:21 AM EDT

Bikini Waxing and Other Fun Tear-Off Ad Fliers

Since I live right next to a major university and work at a lesser-but-growing university, I'm pretty much blind to tear-off advertising fliers. But I probably wouldn't be if people…

April 12, 2011, 11:50 AM EDT

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