Advertisement

Topic: Weight Loss

This Ingenious Dinner Plate, Invented by an Ad Agency, Can Lighten a Meal by 30 Calories

Check out BBDO Bangkok's AbsorbPlate

Some of the best food on Earth is pretty greasy, so one agency in Thailand has come up with a simple way to lighten things up. BBDO Bangkok partnered with the…

11 Women Posed Naked for Weight Watchers Magazine to Celebrate Natural Beauty

Highlights brand's shift from shedding pounds to instilling pride

Weight Watchers has changed a lot in the years since Queens housewife Jean Nidetch started the company after a neighbor assumed she was pregnant (she wasn't). Though still a popular…

Ad of the Day: This Weight Watchers Spot Is Unlike Any You've Seen Before

Pursuing the incredible you

Weight loss can be one of the most deeply emotional subjects for people. Yet the category seems almost afraid of emotional advertising, preferring to go with bright, bubbly, breezy celebrity…

The Spot: Beside Themselves

Past and future selves meet in Medifast's emotional new weight-loss campaign

IDEA: If you could speak to your past or future self—literally—what would you say? How would you feel if your future self had made changes you'd only dreamed of making?…

Charles Barkley Shows Off His Curves in Drag for Weight Watchers

Punishment for his TNT gaffe?

Now that Sir Charles Barkley isn't fat anymore, he's got way more time to dress in drag. Barkley put on a halter dress and wig for Weight Watchers' upcoming "Lose…

Ad of the Day: Weight Watchers

Chew on this weird, mouthy French campaign from Fred & Farid

While American viewers are being subjected to Charles Barkley in Weight Watchers commercials, the French are getting something even weirder—an artful yet off-putting campaign from Fred & Farid featuring colorful,…

FDA Takes Aim at 1-800-GET-THIN's Lap-Band Ads

Surgery deaths bring added scrutiny to risks

"Let your new life begin" is one promise made in ads for 1-800-GET-THIN, a marketer of lap-band weight-loss surgery. Tragically, five California residents recently died following such procedures at 1-800-GET-THIN…

Ad of the Day: Jenny Craig

The weight-loss brand introduces its newest spokeswoman with a big rippin' reveal

These days, every diet program worth its weight in frozen meals has to have at least one big-name celebrity willing to prance around in something tight to show off their…

Tiny Belly, Huge Scam: Banner Ads Accused of $1 Billion Hustle

Like all lard-ass Americans, I dream of being in better shape. Those ubiquitous "Tricks of a Tiny Belly" banner ads gave me hope. If it's on the Internet, it must…

Men Try Not to Laugh About Joining Weight Watchers

After seeing gains in membership among men, Weight Watchers is making a concerted effort to reach the obese bro-dude in your life. But where Nutrisystem and Jenny Craig have spokesmen…

Advertisement
Advertisement