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Topic: WeChat

Michael Kors Is Dishing Out Discount Codes With a Casino-Themed Game on WeChat

Wants a chunk of massive Singles' Day sales

Being single is big business in China. Today is Singles' Day, a holiday popularized by ecommerce giant Alibaba that's already generated $12 billion in sales from shopping discounts today, and…

6 Mobile Apps Hillary and Trump Should Use to Win Over Young Voters

Even Pokemon Go could earn them some support

The 2016 presidential election is drastically different from previous races when it comes to courting young voters, primarily because of the many popular mobile apps out today that didn't exist…

Publicis Just Inked a Huge Data Deal With Mobile Powerhouse Tencent, Owner of WeChat

Holding company will access Chinese treasure trove

Adweek reported earlier this week that Tencent was about ready to open up the data spigot with ad agencies. Today, the Chinese mobile-marketing powerhouse made a big move on that front, inking…

7 Intriguing Digital Marketing Stats From the Past Week

Including Instagram and WeChat's latest numbers

From Instagram and WeChat to Paul George of the Indiana Pacers, the past several days have revealed numerous marketing stats that should interest digital players. Below are seven data points that…

8 Data Points That Marketers Need to Know About China's Biggest Mobile Player

A peek under the hood of WeChat owner Tencent

Tencent, which owns the huge Chinese messaging apps WeChat and QQ, has a mountain of mobile data that brands are just starting to get a glimpse of. Considering the Chinese…

Why Every Marketer Should Be Keeping Up With the Evolution of Messaging Apps

It's where young consumers are chatting—and shopping

One of the byproducts of consumers moving away from desktop access to the Web via their smartphones is that they augment their email (and the occasional phone call) with mobile…

5 Things Brands Need to Know About WeChat, China's Mobile Giant

An explainer on the country's fascinating social landscape

Facebook, Twitter, Pinterest and Snapchat are the platforms that get most of marketers' love in the U.S., but digital practitioners could learn a thing or two from WeChat, China's booming…

Here Are 4 Mobile Messaging Apps Marketers Need to Know About in 2016

Snapchat and Facebook aren’t the only names in town

When it comes to messaging, Snapchat and Facebook-owned WhatsApp and Messenger are the go-to apps of millennials and marketers alike. But increasingly, a new crop of messaging apps is growing…

Young Protesters in Hong Kong Have Found an Ingenious Way Around Cyber Censors

FireChat app lets them talk off the grid

As Hong Kong's "Umbrella Revolution" enters a dangerous phase, government censors are clamping down on social media sites used to communicate images of the protest to mainland China. Thousands of young…

Funny or Die Reveals 10 Percent of Its Kik Fans Click on Video Messages

'Never seen that kind of number'

Funny or Die found a new way to boost video views. All it takes is a little Kik—help from the messaging apps' new Promoted Chats product. The digital comedy crew…

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