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Topic: WebMD

WebMD Wants to Be Known for More Than Just Medical Information

Bulks up on lifestyle programming

For its first appearance at the Digital Content NewFronts, WebMD is trying to shift from being a site known for medical diseases and conditions (or a feared destination, if you're…

This Indie Agency Won Over Top-Tier Clients Thanks to Enduring Relationships

WebMD, Sleep Number came along when founder set up shop

Specs Who (L. to r.) Creative director Marcus Kemp, COO, production director Pamela Hopkins, CEO Blaine Lifton and senior art director Laramie Lifton What Full-service ad agency Where New York Before founding Hyperbolous, CEO Blaine Lifton built enduring relationships at previous agencies with clients like…

Playboy Will Make Its NewFronts Debut in May Along With 5 Other Publishers

Digital video producers vie for advertising dollars

A 60-year-old publication will be one of the new kids on the NewFronts block in 2016. Playboy will be among the 37 presenters during the fifth Digital Content NewFronts, where publishers…

We Ask the Experts: Which Brands Are Killing It Right Now?

#AWXI attendees laud marketing peers

Which brand—besides your own—is currently impressing you? That was the question we posed to Advertising Week attendees Thursday. Check out a handful of their responses in the Instagram videos below. Siobhan Murphy,…

Sharecare Rolls Out Personalized Health App

Backed by Dr. Oz, endorsed by Oprah

Oprah, Dr. Oz and the U.S. Army have joined forces to save medicine. Ok, not exactly. But the three parties are all involved in what entrepreneur Jeff Arnold believes will single-handedly…

How Clairol Hair Color Went From Taboo to New You

Hair dyeing shifts from shameful secret to $1 billion bonanza

Throughout history, women have grappled with a biological inevitability that is, literally, always top of mind: Sooner or later, they go gray. As the common wisdom goes, about 50 percent of…

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