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Topic: Weber Shandwick

This Bold Motorola Ad Has Some of the Most Damning Anti-Apple Copy We've Seen

'Skip the sevens,' advises an aggressive new campaign

In the mid-aughts, Motorola's Razr was the it phone. Until the iPhone came along. So, it's easy to imagine Motorola's excitement when the competitor that knocked it down seems to be…

Today Only, See the Dreamland Behind This Mysterious Oreo Storefront in L.A.

Cookie brand opens its latest Wonder Vault installation

Back in February, a weird Oreo door suddenly appeared on 18th Street between 7th and 8th Avenues in New York, promising untold wonders of cryptic cookie goodness. Now, Los Angeles…

This Global Agency Is Now Adding 3,500 Staffers to Facebook at Work

Weber Shandwick exec: 'it bonds people'

Three and a half months ago, Weber Shandwick became the first global marketing agency to test out Facebook at Work. It put 800-plus employees on the collaborative social platform, which…

Rebranded TIAA Hopes Its Shortened Name Makes Financial Planning Seem Simpler

New campaign rolls out next week

Financial planning and everything associated with it can be stressful and complicated, even off-putting. For a financial services brand like TIAA—which just dropped the "CREF" from TIAA-CREF—that can present a…

An Inside Look at 'Facebook at Work' From the Global Agency That's Beta Testing It

Weber Shandwick exec: it's 'inherently mobile'

Facebook at Work—Facebook Inc.'s enterprise social network for businesses—is set to roll out in 2016 while taking on established workflow software players like Slack and Yammer. While Facebook will not…

New York Life Taps 3 Agencies for Integrated Campaign to Reach Millennials and Gen Xers

Anomaly, MediaVest, Weber Shandwick will collaborate

Completing a review process that started in the spring, New York Life has hired three agencies to help the financial services brand expand its appeal among millennial and Gen X…

Ben Bailey Crashes Aldi and Gets the Shoppers to Say What They Love About It

Goofball in Aisle 5

Attention, Aldi's shoppers: Do not be alarmed. The big man with a megaphone is harmless. We think. Comedian and TV host Ben Bailey trades in his cash cab for a grocery…

Cannes Names Inaugural Glass Lion Jury

Shattering gender bias in advertising

The Cannes Lions festival has today named the nine jurors responsible for awarding its inaugural Glass Lion, or Lion for Change. Launched with a focus on gender, the new award will…

California Healthcare Exchange Dangles Its $50 Million Account

Review is in its early stages

Covered California, the state's healthcare exchange, is looking for an agency to help expand the pool of residents enrolled in health insurance coverage. A request for proposals for exchange's advertising account…

Washington's Lottery in Final Stages of Review

Cole & Weber is incumbent

Washington’s Lottery is in the final stages of a review, with a successful bidder expected to be announced Aug. 15 and begin work on Nov. 8, a state rep confirmed. The…

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