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Topic: Web Video

IAB Study: Online Ad Revenue Continues Double-Digit Growth Report shows explosive mobile growth

Here's some good news for the digital media industry: revenue from online advertising saw double-digit growth in the first six months of 2013, compared to the same period last year,…

October 9, 2013, 11:04 AM EDT

Column: Web Video Is Way Too Confusing for Brands Telemetry CEO says brands want to move dollars but feel 'utterly confused'

"Please don't suck" is my mantra as I wheel my hand luggage into a town essentially owned by the large TV advertiser I am set to meet. I am here…

October 7, 2013, 12:00 AM EDT

Maker Studios Is Building an In-House Ad Team Dedicated unit will focus on branded videos

Flush with $26 million in new funding, Maker Studios is looking to up its monetization game. The startup, which manages YouTube stars like PewDiePie and Kassem G, is set to…

September 22, 2013, 10:21 PM EDT

Nicole Richie's Savvy Web Reinvention Twitter inspired AOL series perfect showcase for ex-celebutante

My how things have changed since 2003. Back then, Nicole Richie was just entering America’s consciousness as Paris Hilton’s sidekick on seminal reality series The Simple Life. Despite her posh…

September 20, 2013, 6:00 AM EDT

Machinima Lays Off 10 Percent of Staff Second round of cuts in less than a year

A hot medium (Web video) plus a red hot category (gaming) along with plenty of funding from Google should equal big-time success and growth. So why is Machinima cutting jobs for…

September 18, 2013, 4:28 PM EDT

AOL Stands Out Amidst Tepid NewFront Market Web video continues to surge, but big content deals lag

Seventeen NewFronts and a few months later, it’s fair to say that the market for original Web video series has been quiet. The TV upfront, while not spectacular, was once…

September 17, 2013, 6:00 AM EDT

CW's Backpackers Shows Promise but Falls Short Too many cliches, not enough heart

The CW's new Web series Backpackers, now in its third episode, starts out with an interesting premise. Ryan and his fiancé Beth make a pact to separately backpack through Europe…

September 13, 2013, 12:00 AM EDT

Too Many Brands Expect Viral Video Magic Vidyard CEO Michael Litt argues for more data, more strategy, more content and bigger budgets

Branded video presents a huge opportunity for marketers to capture and persuade a target audience. However, I continue to see companies make critical mistakes with online video content.  It seems every…

September 9, 2013, 6:21 PM EDT

Yahoo Will Release 1,000 Hours of Web Video on Sept. 9 Portal takes a cue from Netflix by encouraging binging

Watch out, Netflix—Yahoo has an eye on your turf. The internet giant on Tuesday boasted that it will make more than 5,000 videos—1,000 hours of content in all—available en masse on…

August 21, 2013, 10:50 AM EDT

HuffPost Live Will Experiment With More Regularly Scheduled Programming—Like TV Web network boasts of 13 million monthly uniques, though doesn't talk live audience

As HuffPost Live enters its second year—its first birthday was earlier this week—the fledgling video news network may look to establish a Web version of appointment TV with more regularly…

August 16, 2013, 2:17 PM EDT

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