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Topic: Web Video

Super Bowl Averages Over Half Million Streamers Per Minute Fox claims largest sporting event in Web history

Last night's Super Bowl did surprisingly well in the ratings, considering it was a blowout from the start.  The game averaged 115.5 million viewers, according to Nielsen. And Fox says…

February 3, 2014, 4:49 PM EST

The Super Bowl Web Video Ad Blitz LiveRail sees volume spike threefold

Last week, execs at Google said that they anticipated advertisers would start treating the Super Bowl as a promotional season—one that kicks off the day after Christmas. There's lots of evidence…

January 31, 2014, 12:00 AM EST

The Truth About Programmatic Web Video Inventory is subpar, but agencies want it anyway, says Telemetry

The conversation started like any other... North American media director of largest single brand advertiser in the U.S.: “Hey Anthony, my agency is putting more pressure on me to buy programmatic…

January 22, 2014, 12:00 AM EST

Hobbit Parody Leads YouTube Content Ranking Smosh, Fine Bros. each land two clips on VideoWatch charts

J.R.R. Tolkien fans came out in big numbers over the holidays to check out The Hobbit: The Desolation of Smaug, a generally well-reviewed and received sequel to 2012's original Hobbit…

January 21, 2014, 1:09 PM EST

Tubular Says It Can Provide Better Audience Numbers for Web Shows Analytics firm unveils 'Playlist' tool

When it comes to tracking Web shows on YouTube, it’s easy to look at view numbers, since they are listed alongside every video on the site. But when it comes…

January 6, 2014, 6:00 AM EST

It's Not Too Late to Watch This So-Not-Sexy Christmas Prank Guy behind Wrecking Ball Chatroulette does Mariah

The holidays are nearly over. And you're probably sick of Christmas music. But depending upon your taste, you may want to check out this Chatroulette/Mariah Carey parody of her song All…

December 30, 2013, 12:55 PM EST

Might Facebook Become a Video Programmer? Video ads could set the stage for more content

Facebook has finally entered the video ads business in a big way. After multiple delays, Facebook last week rolled out a test of its autoplay ads to a select group of…

December 23, 2013, 6:00 AM EST

You Can Target With Facebook's New Video Ads Not just a mass market blunt instrument

Facebook's video ads are on target, for some brands. The social network's new autoplay video ads come with some key targeting capabilities, but they are still an exclusive purchase that won’t…

December 17, 2013, 3:06 PM EST

Amazon's Betas Is Basically Entourage for the Other Half of California Second pilot order skewers Silicon Valley

Okay, so Amazon's new series, Betas, is maybe not the hole-in-one it pulled off with Alpha House, but there are some similarities, at least superficially speaking. Both shows follow four offbeat guys…

November 27, 2013, 12:00 AM EST

Chivas and Esquire Team Up with Jason Sudeikis for 'Gentlemen' Web Video Series Episodes are brainchild of The Story Lab

Chivas Regal is running its first-ever branded Web video series called "Brotherhood" through Dec. 15 on the new Esquire Network's website; the two-month-old NBC Universal initiative is looking to leverage the iconic…

November 22, 2013, 4:57 PM EST

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