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Topic: Web Video

Meet Watch Awards Production Judge Fred Seibert

Adventure Time exec producer says viral hits are easy when you're strange

What’s the key to having a viral hit? Make sure that it’s funny, topical, sexy—and a little off-kilter, media mogul Fred Seibert explains. "I think that weird mostly works because it…

Meet Watch Awards Talent Judge Amber J. Lawson

Comedy Gives Back CEO speaks about online video trends

Entrepreneur and producer Amber J. Lawson has made a career out of spotting innovative ways to create content online. Recently, she’s noticed that it’s not just the the average joe…

Editor's Letter: Data, Native and Video Are Dominating Digital Strategy

The start of 2014 has been shaped by three trends that have caused a lot of handwringing but hold great promise

As we march deeper into the wild and woolly media landscape of 2014, it has become clear that there are three issues the majority of Adweek’s readers are trying mightily…

Super Bowl Averages Over Half Million Streamers Per Minute

Fox claims largest sporting event in Web history

Last night's Super Bowl did surprisingly well in the ratings, considering it was a blowout from the start.  The game averaged 115.5 million viewers, according to Nielsen. And Fox says…

The Super Bowl Web Video Ad Blitz

LiveRail sees volume spike threefold

Last week, execs at Google said that they anticipated advertisers would start treating the Super Bowl as a promotional season—one that kicks off the day after Christmas. There's lots of evidence…

The Truth About Programmatic Web Video

Inventory is subpar, but agencies want it anyway, says Telemetry

The conversation started like any other... North American media director of largest single brand advertiser in the U.S.: “Hey Anthony, my agency is putting more pressure on me to buy programmatic…

Hobbit Parody Leads YouTube Content Ranking

Smosh, Fine Bros. each land two clips on VideoWatch charts

J.R.R. Tolkien fans came out in big numbers over the holidays to check out The Hobbit: The Desolation of Smaug, a generally well-reviewed and received sequel to 2012's original Hobbit…

Tubular Says It Can Provide Better Audience Numbers for Web Shows

Analytics firm unveils 'Playlist' tool

When it comes to tracking Web shows on YouTube, it’s easy to look at view numbers, since they are listed alongside every video on the site. But when it comes…

It's Not Too Late to Watch This So-Not-Sexy Christmas Prank

Guy behind Wrecking Ball Chatroulette does Mariah

The holidays are nearly over. And you're probably sick of Christmas music. But depending upon your taste, you may want to check out this Chatroulette/Mariah Carey parody of her song All…

Might Facebook Become a Video Programmer?

Video ads could set the stage for more content

Facebook has finally entered the video ads business in a big way. After multiple delays, Facebook last week rolled out a test of its autoplay ads to a select group of…

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