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Topic: Web Video

You Can Target With Facebook's New Video Ads Not just a mass market blunt instrument

Facebook's video ads are on target, for some brands. The social network's new autoplay video ads come with some key targeting capabilities, but they are still an exclusive purchase that won’t…

December 17, 2013, 3:06 PM EST

Amazon's Betas Is Basically Entourage for the Other Half of California Second pilot order skewers Silicon Valley

Okay, so Amazon's new series, Betas, is maybe not the hole-in-one it pulled off with Alpha House, but there are some similarities, at least superficially speaking. Both shows follow four offbeat guys…

November 27, 2013, 12:00 AM EST

Chivas and Esquire Team Up with Jason Sudeikis for 'Gentlemen' Web Video Series Episodes are brainchild of The Story Lab

Chivas Regal is running its first-ever branded Web video series called "Brotherhood" through Dec. 15 on the new Esquire Network's website; the two-month-old NBC Universal initiative is looking to leverage the iconic…

November 22, 2013, 4:57 PM EST

Amazon Banks on Valley Appeal to Boost Originals New show Betas won't carry ads, but will feature product placement

With its first original comedy, Alpha House, Amazon Studios went with skewering Washington D.C., a deserving but familiar milieu. But with comedy No. 2, Betas, which debuts on Friday, Amazon is…

November 20, 2013, 3:00 AM EST

The Wrong Mans Is Easily the Best New Digital Show of the Season Actually, we're just going to go with best new comedy overall

Oh, good, the adults have arrived. Amid the stew of castoff cable properties and vanity projects, a few new shows in the digital world are distinguishing themselves as clever, original, and…

November 15, 2013, 12:43 PM EST

Google and Nielsen Partner on Online Campaign Ratings [Updated] Buyers are starting to test buys negotiated on OCR

As part of the ongoing quest to get more TV dollars to Web video, buyers and sellers are suddenly in love with old school metrics like ratings and GRPs. Over…

November 7, 2013, 12:48 PM EST

Why Brands Suck at YouTube Touchstorm says only 74 of top 5,000 channels on platform belong to advertisers

Brands as publishers? Yeah right. Unless your business card says “chief Red Bull video guy” your brand is blowing it on YouTube. At least, that’s the assesment of Touchstorm, a company…

October 23, 2013, 12:00 AM EDT

Epic Week for Epic Rap Battles of History Hitler vs. Vader 3 soars, Nerds vs. Geeks sizzles

Nice Peter, the Maker Studios-repped comedic songwriter behind the megahit Epic Rap Battles in History, had a big week last week. The much awaited third installment in his series of…

October 15, 2013, 12:00 AM EDT

TouchCast Launches Contest For Original Web Video Series Winner will receive $4,000

The startup TouchCast, which has plans to reinvent Web video, is putting out a casting call—a "TouchCasting Call," to be exact. The startup, which publishes a free iPad app with video…

October 11, 2013, 2:08 PM EDT

Watch This Epic Reel of Halloween-Themed News Bloopers VideoWatch's Awesome Stupid Video of the Week

Local news broadcasts tend to be pretty uneventful: there's the weather report, sports highlights and a few news stories of note. So every once in a while it's fun to…

October 11, 2013, 12:00 AM EDT

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