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Topic: Web Video

Yahoo to Livestream Daily Concert Company expands commitment to original Web programming

Make room in your TV-watching schedule for Yahoo: The company emphasized its commitment to digital video with new live and original programming and an expansion of its digital magazines at…

April 28, 2014, 9:52 PM EDT

Maker Studios’ New Chief Content Officer Discusses Tackling 23 Digital Video Verticals Erin McPherson’s past career prepares her for the challenge

   Specs Who Erin McPherson New gig Chief content officer, Maker Studios Old gig Vp, head of video, Yahoo Age 45 So what does the chief content officer at Maker do? I oversee our studios, so the…

April 27, 2014, 8:28 PM EDT

Meet Watch Awards Production Judge Fred Seibert Adventure Time exec producer says viral hits are easy when you're strange

What’s the key to having a viral hit? Make sure that it’s funny, topical, sexy—and a little off-kilter, media mogul Fred Seibert explains. "I think that weird mostly works because it…

April 18, 2014, 12:22 PM EDT

Meet Watch Awards Talent Judge Amber J. Lawson Comedy Gives Back CEO speaks about online video trends

Entrepreneur and producer Amber J. Lawson has made a career out of spotting innovative ways to create content online. Recently, she’s noticed that it’s not just the the average joe…

April 4, 2014, 5:54 PM EDT

Editor's Letter: Data, Native and Video Are Dominating Digital Strategy The start of 2014 has been shaped by three trends that have caused a lot of handwringing but hold great promise

As we march deeper into the wild and woolly media landscape of 2014, it has become clear that there are three issues the majority of Adweek’s readers are trying mightily…

March 23, 2014, 9:12 PM EDT

Super Bowl Averages Over Half Million Streamers Per Minute Fox claims largest sporting event in Web history

Last night's Super Bowl did surprisingly well in the ratings, considering it was a blowout from the start.  The game averaged 115.5 million viewers, according to Nielsen. And Fox says…

February 3, 2014, 4:49 PM EST

The Super Bowl Web Video Ad Blitz LiveRail sees volume spike threefold

Last week, execs at Google said that they anticipated advertisers would start treating the Super Bowl as a promotional season—one that kicks off the day after Christmas. There's lots of evidence…

January 31, 2014, 12:00 AM EST

The Truth About Programmatic Web Video Inventory is subpar, but agencies want it anyway, says Telemetry

The conversation started like any other... North American media director of largest single brand advertiser in the U.S.: “Hey Anthony, my agency is putting more pressure on me to buy programmatic…

January 22, 2014, 12:00 AM EST

Hobbit Parody Leads YouTube Content Ranking Smosh, Fine Bros. each land two clips on VideoWatch charts

J.R.R. Tolkien fans came out in big numbers over the holidays to check out The Hobbit: The Desolation of Smaug, a generally well-reviewed and received sequel to 2012's original Hobbit…

January 21, 2014, 1:09 PM EST

Tubular Says It Can Provide Better Audience Numbers for Web Shows Analytics firm unveils 'Playlist' tool

When it comes to tracking Web shows on YouTube, it’s easy to look at view numbers, since they are listed alongside every video on the site. But when it comes…

January 6, 2014, 6:00 AM EST

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