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Topic: Web Video

7 New Things That YouTube Revealed At Vidcon

A Sirius XM show, a new app and 2,000 sound effects

YouTube wants users to know it has heard the complaints about monetization and reach and wants to do everything it can to help. "I believe creators are the essence of YouTube. I know…

ESPN SportsCenter Announces Relaunch With Shareability Parkour Video

Promises viral hits

To herald ESPN's new format for SportsCenter, the network tapped video agency Shareability to use its formulas to create an online hit. "Along with those efforts we wanted to find a…

Fans Still Cheering for World Cup Branded Videos

No matter what you call it, everyone has football/soccer fever

With the World Cup in full swing, fans can't get enough of soccer-themed content. Nike's The Last Game ad—which features animated versions of Portugal's Cristiano Ronaldo, Brazil's Neymar da Silva Santos…

MillerCoors Tries to Tap Into Millennial Male Minds With HuffBros Live

The rise of brogramming

If you understand bro speak, HuffBros Live wants you to pull up a seat in front of a digital screen near you. But, instead of crass topics, the livestreamed MillerCoors-sponsored…

The 2014 NewFronts Are an Inflection Point for Digital Programming

Are we moving toward a post-television world?

As the third annual Digital Content NewFronts kicks off today in New York, we’ll be awash in new programming that will range from the sublime to the silly, and marketers…

Yahoo to Livestream Daily Concert

Company expands commitment to original Web programming

Make room in your TV-watching schedule for Yahoo: The company emphasized its commitment to digital video with new live and original programming and an expansion of its digital magazines at…

Maker Studios’ New Chief Content Officer Discusses Tackling 23 Digital Video Verticals

Erin McPherson’s past career prepares her for the challenge

   Specs Who Erin McPherson New gig Chief content officer, Maker Studios Old gig Vp, head of video, Yahoo Age 45 So what does the chief content officer at Maker do? I oversee our studios, so the…

Meet Watch Awards Production Judge Fred Seibert

Adventure Time exec producer says viral hits are easy when you're strange

What’s the key to having a viral hit? Make sure that it’s funny, topical, sexy—and a little off-kilter, media mogul Fred Seibert explains. "I think that weird mostly works because it…

Meet Watch Awards Talent Judge Amber J. Lawson

Comedy Gives Back CEO speaks about online video trends

Entrepreneur and producer Amber J. Lawson has made a career out of spotting innovative ways to create content online. Recently, she’s noticed that it’s not just the the average joe…

Editor's Letter: Data, Native and Video Are Dominating Digital Strategy

The start of 2014 has been shaped by three trends that have caused a lot of handwringing but hold great promise

As we march deeper into the wild and woolly media landscape of 2014, it has become clear that there are three issues the majority of Adweek’s readers are trying mightily…

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