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Topic: Web Video

These YouTubers Are This Generation’s Rock Stars On tour with Our 2nd Life—and the marketers that are wooing them

On Our 2nd Life’s tour bus, 15-year-old Trevor Moran’s mother, Nicole, pleads with her bundle of energy to sit down. But he’s got to direct that energy somewhere—so why not…

August 12, 2014, 5:57 AM EDT

How 'Honest Trailers' Picks (and Profits From) the Movies It Skewers Parody series is a hit with fans and advertisers alike

Whether it's pointing out the litany of forgettable characters on Game of Thrones or how Queen Elsa of Frozen is really a manic-depressive with god-like powers, Honest Trailers consistently entertains the…

July 23, 2014, 7:21 PM EDT

AwesomenessTV's Beth Greve: DreamworksTV Is A 'Giant Trailblazer' Wants to make the Internet safe for kids, teens and brands

In its short two-year existence, AwesomenessTV has gone from making one film featuring a YouTube star to becoming one of the Web's biggest portals for emerging online talent. With the…

July 6, 2014, 8:29 PM EDT

Picking Up Girls With Lamborghini Web Video Speaks Volumes The silent treatment scores big on viral charts

Is the best pickup line a fancy ride? If YouTube content creator VitalyzdTV’s clip of him wordlessly inviting women into his Lamborghini is any indicator, then a luxury vehicle is…

July 3, 2014, 1:46 PM EDT

7 New Things That YouTube Revealed At Vidcon A Sirius XM show, a new app and 2,000 sound effects

YouTube wants users to know it has heard the complaints about monetization and reach and wants to do everything it can to help. "I believe creators are the essence of YouTube. I know…

June 26, 2014, 10:33 PM EDT

ESPN SportsCenter Announces Relaunch With Shareability Parkour Video Promises viral hits

To herald ESPN's new format for SportsCenter, the network tapped video agency Shareability to use its formulas to create an online hit. "Along with those efforts we wanted to find a…

June 23, 2014, 11:25 AM EDT

Fans Still Cheering for World Cup Branded Videos No matter what you call it, everyone has football/soccer fever

With the World Cup in full swing, fans can't get enough of soccer-themed content. Nike's The Last Game ad—which features animated versions of Portugal's Cristiano Ronaldo, Brazil's Neymar da Silva Santos…

June 20, 2014, 5:00 PM EDT

The 2014 NewFronts Are an Inflection Point for Digital Programming Are we moving toward a post-television world?

As the third annual Digital Content NewFronts kicks off today in New York, we’ll be awash in new programming that will range from the sublime to the silly, and marketers…

April 29, 2014, 6:02 AM EDT

Maker Studios’ New Chief Content Officer Discusses Tackling 23 Digital Video Verticals Erin McPherson’s past career prepares her for the challenge

   Specs Who Erin McPherson New gig Chief content officer, Maker Studios Old gig Vp, head of video, Yahoo Age 45 So what does the chief content officer at Maker do? I oversee our studios, so the…

April 27, 2014, 8:28 PM EDT

Editor's Letter: Data, Native and Video Are Dominating Digital Strategy The start of 2014 has been shaped by three trends that have caused a lot of handwringing but hold great promise

As we march deeper into the wild and woolly media landscape of 2014, it has become clear that there are three issues the majority of Adweek’s readers are trying mightily…

March 23, 2014, 9:12 PM EDT

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