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Topic: Web Video

Ad of the Day: Elizabeth Banks Gets Comically Obsessed With Real Estate for Realtor.com

Fred Savage directs major new campaign

Elizabeth Banks is everything that ads for online real estate sites are typically not—perky, lighthearted and deadpan funny. And that's precisely why she stars in Pereira & O'Dell's new campaign…

The Spectacle of NewFronts Is Over. Now the Real Work Begins for Publishers

It's time to get serious about data, standards and research

The 2015 NewFronts are over. For the past two weeks in New York City, the momentum of digital video industry's growth was truly visible. Lines formed outside the city's largest theaters,…

In a World of Long-Form Video, Make Your Ads Count

Yahoo research finds shorter is better and video viewers notice mobile ads 37 percent more than other platforms

Video is the most powerful medium of digital media today. Bold statement, right? Sure, we all appreciate weirdly (maybe uncomfortably) funny cat videos, inspiring news segments about hometown heroes, and…

Medium Sits Down With Jason Segel on Its First Web Video Series

Show could expand ad opportunities

Most people see Medium as a place ruled by the written word, but the blog platform doesn't want to be limited to plain text. It recently launched Foreword, its first…

Woody Allen Will Create His First TV Show for Amazon, but Not Everyone Is Thrilled

Online video exclusive sparks dark mockery on Twitter

Woody Allen is headed to the small screen. Amazon said Tuesday that it has green-lit the first season of a new television series created by the Academy Award-winning director and…

Brands Opt For Web Video Shops And Skip Creative Agencies

Marketers are going direct to online video specialists for Web campaigns

When Freshpet in September decided it wanted branded content, the pet food purveyor hired ShareAbility, a production house focused solely on producing YouTube videos, instead of going the traditional route…

CBS Prepares to Launch 24-hour Digital News Network

Aims for early November roll out

CBS is preparing a new 24-hour digital news network with an accompanying marketing campaign, reports Capital New York. The network—dubbed CBSN—is in the final stages of development, including getting trademarks for…

Mobile Video Has Jumped 400% in the Last Two Years

Report: on-the-go clips account for 25% of all views

Ooyala's  Q2 Video Index Report, which was released today, found that 25 percent of online video activity happens on mobile devices—a spike of 400 percent compared to two years ago. The…

These YouTubers Are This Generation’s Rock Stars

On tour with Our 2nd Life—and the marketers that are wooing them

On Our 2nd Life’s tour bus, 15-year-old Trevor Moran’s mother, Nicole, pleads with her bundle of energy to sit down. But he’s got to direct that energy somewhere—so why not…

How 'Honest Trailers' Picks (and Profits From) the Movies It Skewers

Parody series is a hit with fans and advertisers alike

Whether it's pointing out the litany of forgettable characters on Game of Thrones or how Queen Elsa of Frozen is really a manic-depressive with god-like powers, Honest Trailers consistently entertains the…

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