Topic: web publishers
Type
Can Publishers Make E-Tail Pay?
To succeed, print brands need to take risks
In an age where print media is trailing digital growth but display ads still aren’t pulling their weight, publishers are looking to e-commerce to drum up some extra revenue. But while…
Ars Technica Ads Get Ahead of the Story
Tech site develops predictive platform to monetize traffic surges
In an analytics-obsessed Web climate, everyone is chasing the big story. The problem is, more often than not, big breakout traffic scoops yield attention, eyeballs and notoriety, but very few…
Social Traffic Worth Less to Publishers Than Search
Study claims search links bring more engaged visitors
There’s no question that social media is becoming an increasingly important source of traffic for Web publishers, from articles and videos being shared among friends on Facebook to users following…
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