Topic: Web analytics

To Solve Cross-Channel Attribution, Adometry Raises $8 Million

As marketers advertise in more and more digital channels, more and more marketers need ways to gauge the value of those channels and calibrate their media spend proportionately. To do…

January 21, 2013, 9:00 AM EST

Analytics Startup Mixpanel Says Competitors Missing Metrics

Startups often take shots at big established players to position themselves as competition. It’s a way to get noticed. Analytics startup Mixpanel has taken a similar tact since launching in…

October 22, 2012, 12:00 PM EDT

Tumblr Posts Analytics Platform With Union Metrics

Tumblr may be beloved by creative agencies, but good luck giving clients evidence how all those cat GIFs translate into raising brand awareness. Until now. On Thursday Tumblr named Union…

October 4, 2012, 2:30 PM EDT

Yahoo Readies Small Biz Analytics Tool

Google Analytics is arguably the Google of free site analytics dashboards, but that hasn’t stopped other companies from developing their own tools, including Yahoo, which today unveiled the Yahoo Marketing…

May 2, 2012, 8:30 AM EDT

Adobe Buys Ad Platform Auditude

Adobe is buying Auditude, an online video ad platform. The deal lets Adobe monetize its video publishing tools, according to ZDNet, by integrating Auditude’s ad server with its digital marketing. The…

November 2, 2011, 8:07 AM EDT