Topic: Web analytics

To Solve Cross-Channel Attribution, Adometry Raises $8 Million

Investors include Shasta Ventures, Stanford University

As marketers advertise in more and more digital channels, more and more marketers need ways to gauge the value of those channels and calibrate their media spend proportionately. To do…

Analytics Startup Mixpanel Says Competitors Missing Metrics

Launches platform to put analytics in action, says CEO

Startups often take shots at big established players to position themselves as competition. It’s a way to get noticed. Analytics startup Mixpanel has taken a similar tact since launching in…

Tumblr Posts Analytics Platform With Union Metrics

Social analytics firm promises brands insight by mining 100 million signals daily

Tumblr may be beloved by creative agencies, but good luck giving clients evidence how all those cat GIFs translate into raising brand awareness. Until now. On Thursday Tumblr named Union…

Yahoo Readies Small Biz Analytics Tool

Dashboard reports site traffic, online reputation

Google Analytics is arguably the Google of free site analytics dashboards, but that hasn’t stopped other companies from developing their own tools, including Yahoo, which today unveiled the Yahoo Marketing…

Adobe Buys Ad Platform Auditude

$120m acquisition marks further move into Web advertising

Adobe is buying Auditude, an online video ad platform. The deal lets Adobe monetize its video publishing tools, according to ZDNet, by integrating Auditude’s ad server with its digital marketing. The…