web ad metrics | Adweek web ad metrics | Adweek

Topic: web ad metrics

Industry Effort to Improve Web Ad Metrics Goes Nowhere Lots of debate, little action

Is the viewable impression going nowhere fast? A full two years after the Interactive Advertising Bureau, Association of National Advertisers and the 4A’s launched Making Measurement Make Sense (3MS), a…

March 4, 2013, 12:01 AM EST