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Topic: Web

Why Pharmaceutical Advertising Is Virtually Absent From the Web

Government inaction has caused the industry to lag behind

Quick—think of the most recent digital ad you saw. Was it automotive? Retail? Most likely. Name almost any other category and the same probably holds true. Brad Weltman Also likely to be true?…

4 Ways to Ensure Your New Business Will Be a Heroic Journey, Not an Epic Failure

Taboola's CEO on the power of people and appreciating your foes

The hero's journey is an archetype that appears across literature, movies and TV—and even in the world of business where every entrepreneur is the main character of his or her…

After 60 Years in Advertising, I Believe True Creativity Is More Powerful Than Ever

Influence may shift, but ideas endure

A good thing about getting old in this business is that you've actually lived through all the changes and survived the perennial predictions of ad agency extinction. Along the way you've…

Marketers Must Embrace the Transition Into the Post-Television World

But the NewFronts is not an assault on the classic medium

   Ad agencies, marketers and the media are awash with buzz about the competition between the Digital Content NewFronts and the subsequent broadcast network upfront marketplace. But all the gossip and prognostication…

Almost Half of The Huffington Post’s Traffic Comes From Overseas

Can it catch up on the revenue side?

The Huffington Post is fast becoming an international media brand. It now publishes eight editions outside the U.S. and expects to export its celebrity, news and aggregation model to Brazil,…

A Viral Audience Can Only Happen With the Right Marketing Bait

Posting a video in just one place can be a waste

I was channel surfing the other night and landed on Discovery Channel’s Deadliest Catch. As I watched the series’ Alaskan fishermen tossing giant steel pots overboard in the hopes of…

AOL Networks CEO Talks Mobile and How He Landed His New Gig

Q&A with Bob Lord

Specs Who Bob Lord Age 50 New gig CEO of AOL Networks Old gig CEO of Razorfish What drew you from the agency side to a media company? I actually have an engineering and a technical…

Sports Fans Slowly Move From TV to the Internet

But only 9% pay for what they see

For sports fans, nothing beats the big screen, with 94 percent of fans watching sports on TV. However, digital media are gaining in popularity. Sixty three percent of fans went…

Tweens Have a Big Say in Household Spending

Empowered by technology

It's not enough that you've worked hard enough to earn a vacation (and can pay for it, too). Your kids expect to have a say in the matter, too. In…

Your Rich Friends Don't Really Want to See You in Person, Says Report

Text or email, please

They say email can’t replace face-to-face communication. Tell that to the rich, though. People with a household income of $250,000 and up are more likely to use the Web to…

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