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Topic: weather.com

IBM Grows Big Data Capabilities After It Officially Acquires Weather Company Properties

Big Blue gets real-time insights

Just one day after announcing its plans to acquire interactive agency Resource/Ammirati, IBM today revealed it had finalized another deal to boost its digital marketing offerings, this time raking in…

Not All Bots Are Trying to Rip Off Digital Advertisers

But even the 'good' ones can cost marketers plenty

It's been estimated that anywhere from 56 percent to 62 percent of Internet traffic is automated, meaning that ads routinely go unseen by actual people at a startling rate. But…

Ad of the Day: Weather.com

Noah and some modern-day celebs get personalized forecasts in BBH's amusing campaign

The Weather Channel is getting personal. To promote the new Weather.com, which features more personalization, social utility and localized content than ever, ad agency Bartle Bogle Hegarty in New York has…

The Weather Channel Launches Redesigned Site

For its 30th birthday, the network's digital arm gets a face-lift

The Weather Channel, long known for its local weather on the 8s and soothing elevator music, turns 30 today. To celebrate, the company is giving Weather.com a major face-lift centered…

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