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Topic: Weather

Quirky Is Selling Air Conditioners Through Weather Alerts

Claims high email, text message open rates

East Coasters may have seen advertisements for air conditioners popping up in their daily weather reports recently, thanks to a new partnership between Quirky (a New York-based company that helps…

Canadians Differ From Americans in How They Use Their Smartphones

Forget sports scores, they’re too busy emailing

They may be our neighbors to the north, but Canadians' smartphone habits show that they are different from Americans in more than just their abiding love of the French language,…

Brands and Agencies Are Starting to Experiment With Google Glass

Despite the tiny user base and aesthetic challenges

Google Glass’ role in advertising and content may be a bit out of focus—but initial use of the nascent technology may change that perception, as agencies and brands prepare for…

Weather Says Its Mobile Ad Business Is Growing Faster Than Google

Exec says banners are tough but mobile branding works

Last week, Adweek wrote about a Dartmouth study on mobile advertising (Top 7 Reasons Why Mobile Ads Don't Work). Curt Hecht, chief global revenue at Weather, came back with a…

Brands Buy Real-Time Mobile Ads Based on the Weather

Ace Hardware, Taco Bell, Seamless

This past winter, Ace Hardware tested location-based mobile ads before and after snowstorms to pitch items like shovels and de-icers. Buoyed by the results—and underscoring how brands have begun using…

Who Gets to Name Storms?

Weather Channel, NWS have very serious argument

The Weather Channel and the National Weather Service are having a spat over who gets to name what storm, and when, and they insist that you stop laughing right this…

Video Gallery: Live From Hurricane Sandy

TV news reporters get a little 'swept away' in coverage of fierce storm

TV news reporters—especially those of the meteorological persuasion—are the first to admit they live to cover severe weather. Flying into action nearly as fast as police, fire and emergency services…

An Ad Tech Firm That's Actually Making Money

Retargeter plotting IPO, says president

The ad tech landscape is littered with companies promising to bolster Web publishers’ shrinking bottom lines. Few truly deliver on that promise, and fewer still turn a profit. However, retargeting…

The Weather Channel Launches Redesigned Site

For its 30th birthday, the network's digital arm gets a face-lift

The Weather Channel, long known for its local weather on the 8s and soothing elevator music, turns 30 today. To celebrate, the company is giving Weather.com a major face-lift centered…

An App for That

For all the talk about games and social, the utilities most users can't live without are weather related

People use their phones to entertain themselves and stay connected, but most of all, they put them to practical use. According to Forrester Research, weather-related apps were downloaded by 51…

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