Topic: The Weather Company

The Weather Channel's Future Just Got Harder to Predict After Digital Sell-Off

IBM purchases website, apps and data assets

The Weather Company has agreed to sell its digital and data assets—including, a suite of apps, its forecasting technology and the Weather Company brand—to IBM in a deal valued…

The Future of Auto Marketing Could Be a Little Creepy

Get ready for brands to follow you everywhere

If the automotive industry can be seen as a bellwether for digital marketing, get ready for some seriously precise targeting that straddles the line between powerfully scientific and creepily intrusive. During…

Ad Viewability Debate Disrupts the Marketplace

No guarantees

Call them crazy, but advertisers want to make sure people can see their online ads. Yet the industry isn’t quite ready to meet that requirement. And that’s a big problem. Indeed,…

The Path From Madison Avenue to Corporate CEO

How Eric Hirshberg and others made the transition

Since 2010, Eric Hirshberg has been CEO of one of the giants of the video game industry, Santa Monica, Calif.-based Activision Publishing. But everything he needed to know about how…

Weather Pushes Data Targeting, Multiscreen Series

Execs introduce several reality/adventure shows for TV/Web/Mobile

Beer is key to understanding what exactly The Weather Company is up to with its much hyped data/ad tech division, WeatherFX. To date, if you’ve had trouble getting a read about what’s…

Weather Channel Green-lights 6 New Series in Time for First Upfront in 5 Years

Secrets of the Earth, Weather That Changed the World to premiere first

The Weather Channel held its first full-blown upfront presentation this morning at the Mandarin Oriental in New York, with Weather Co. president David Kenny touting a new slate of originals…

The Weather Company Assembles Ad Tech's Miami Heat

New WeatherFX group planning to sell ads on non-Weather properties, including TV

There’s a storm coming. Data is shifting the tides of digital advertising, buoying giants like Google, Facebook, Amazon, Twitter...and The Weather Company? Like Google with its search data, Facebook with its…