Topic: The Weather Co.
But even the 'good' ones can cost marketers plenty
By Christopher Heine on May. 25, 2015 - 7:54 PM EDT
It's been estimated that anywhere from 56 percent to 62 percent of Internet traffic is automated, meaning that ads routinely go unseen by actual people at a startling rate. But…
Kimberly-Clark and Royal Caribbean can adjust media buys based on weather patterns
By Andrew McMains on Apr. 17, 2014 - 5:01 PM EDT
Kimberly-Clark and Royal Caribbean are among the Mindshare clients that are interested in using data from The Weather Co. to adjust their media buys based on weather conditions. Those clients and…