Advertisement

Topic: The Weather Co.

Not All Bots Are Trying to Rip Off Digital Advertisers

But even the 'good' ones can cost marketers plenty

It's been estimated that anywhere from 56 percent to 62 percent of Internet traffic is automated, meaning that ads routinely go unseen by actual people at a startling rate. But…

Mindshare Clients Get Interested in Weather Co.'s Data

Kimberly-Clark and Royal Caribbean can adjust media buys based on weather patterns

Kimberly-Clark and Royal Caribbean are among the Mindshare clients that are interested in using data from The Weather Co. to adjust their media buys based on weather conditions. Those clients and…

Advertisement