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Topic: The Weather Channel

Weather Channel Aims Strange Twitter Gimmick at Storm Chasers #TornadoWeek effort is unusual—even for social media

The Weather Channel may be pushing the strangest Twitter marketing gimmick yet. The media company is encouraging people on the social site to tweet messages with the #tornadoweek hashtag, which…

April 29, 2013, 5:57 PM EDT

Twitter and Facebook Are Poised to Challenge YouTube The growing video ad pie

U.S. advertisers will spend $4.14 billion on digital video this year, according to eMarketer estimates. Yet while Twitter and Facebook are among the most popular ways to find and watch…

April 28, 2013, 11:44 PM EDT

Weather Channel Green-lights 6 New Series in Time for First Upfront in 5 Years Secrets of the Earth, Weather That Changed the World to premiere first

The Weather Channel held its first full-blown upfront presentation this morning at the Mandarin Oriental in New York, with Weather Co. president David Kenny touting a new slate of originals…

April 3, 2013, 12:15 PM EDT

The Weather Company Assembles Ad Tech's Miami Heat New WeatherFX group planning to sell ads on non-Weather properties, including TV

There’s a storm coming. Data is shifting the tides of digital advertising, buoying giants like Google, Facebook, Amazon, Twitter...and The Weather Company? Like Google with its search data, Facebook with its…

March 18, 2013, 12:00 AM EDT

Industry Effort to Improve Web Ad Metrics Goes Nowhere Lots of debate, little action

Is the viewable impression going nowhere fast? A full two years after the Interactive Advertising Bureau, Association of National Advertisers and the 4A’s launched Making Measurement Make Sense (3MS), a…

March 4, 2013, 12:01 AM EST

Weather Channel Soaks People at Bus Shelters in Real Dick Move New app, though, keeps you from getting wet

Marketers just won't let people waiting in bus shelters have any peace. Case in point: The Weather Channel and ad agency Iris recently tricked out one shelter with hidden sprinklers…

February 28, 2013, 10:31 AM EST

The Weather Channel Thinks Facebook and Twitter Save Lives CEO David Kenny defends storm naming practice at IAB

Twitter and Facebook save lives. At least that's what The Weather Company believes. Earlier this month, Weather came under fairly harsh criticism for its storm-naming practice when February's blizzard "Nemo" blanketed…

February 25, 2013, 3:53 PM EST

Advertisers Ready to Make an Impression Web ad business finally moves to a new measurement standard, but it could get messy

In early 2013, the online ad industry will finally rally around the concept of viewable impressions—just don’t expect everyone to hop on board at once. As part of the Making Measurement…

December 11, 2012, 6:15 AM EST

The Weather Channel Hires New Digital Ad Chief From Fox News Jeremy Steinberg to lead online sales and programmatic buying

After tallying record numbers last month, The Weather Channel tapped Fox News vp of digital sales Jeremy Steinberg to lead its digital ad team from New York. An 11-year veteran at…

November 28, 2012, 12:35 PM EST

Networks Top Ratings With Storm Coverage CNN's Marciano brings power to locals, Weather Channel surges

CNN may have had its troubles in recent months, but it's gaining ground in terms of pure goodwill. Network meteorologist Rob Marciano was out on Wednesday with a satellite truck…

October 31, 2012, 11:59 AM EDT