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Topic: The Weather Channel

Condé Nast Entertainment Debuts The Scene

Platform features digital videos from magazine publisher, partners

Condé Nast Entertainment isn't just making a splash in the digital video space. The magazine publisher is making The Scene, a new platform that will curate video content from its…

Josh Elliott Leaves Good Morning America

ABC News correspondent Amy Robach upped to co-anchor

For the second time in the span of four months, ABC’s Good Morning America is weathering a defection in its ranks, as co-anchor Josh Elliott has left the show for…

Sam Champion Wants to Make The Weather Channel a One-Stop Shop for News

Also, thoughts on naming storms

Specs Name Sam Champion Age 52 New gig Managing editor, anchor,The Weather Channel Old gig Weather anchor, Good Morning America You've said that your new morning show, AMHQ, will cover news, business, sports and other nonweather…

Brands and Agencies Are Starting to Experiment With Google Glass

Despite the tiny user base and aesthetic challenges

Google Glass’ role in advertising and content may be a bit out of focus—but initial use of the nascent technology may change that perception, as agencies and brands prepare for…

DirecTV Keeps Plugging Away at NFL Sunday Ticket Renewal

Satellite TV giant looks to retain exclusive rights to package

DirecTV continues to plug away at a deal that would allow it to retain the exclusive rights to the NFL Sunday Ticket package, but the satellite-TV giant said it has…

DirecTV Demands 20 Percent Rate Cut, Then Drops The Weather Channel

Satellite provider plays hardball

With more and more people getting the weather through their phones and computers, DirecTV has decided that The Weather Channel is no longer a worthwhile investment and has dropped the…

DirecTV May Drop The Weather Channel

The Weather Channel plays the public safety card in PR campaign

DirecTV may be angling to drop The Weather Channel from its lineup, prompting The Weather Channel to launch a PR campaign to try and stop it. The carriage deal between the…

Weather Channel Video Ad Autoplays on Twitter

Violates rules on cards program

The Weather Channel is delivering autoplay video ads on Twitter, but they appear to be breaking the rules.  A promoted tweet featured autoplay video from The Weather Channel --against the rules. Today,…

SessionM Says It Has a Better Solution for Mobile Targeting

Company touts value of consumers' first-party data

Mobile advertising is growing rapidly, but the jury is still out on its effectiveness for brands. And targeting consumers with mobile ads is inherently tough, since there aren't cookies to…

A Tumblr Ad Exchange Is Inevitable, Say Industry Players

Yahoo needs to monetize, and buyers want pure exchanges

Since acquiring Tumblr for $1.1 billion, Yahoo CEO Marissa Mayer has hinted at launching an ad exchange for her new social media property. But will increased advertising cause typical Tumblrs,…

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