Topic: The Weather Channel
The Weather Channel may be pushing the strangest Twitter marketing gimmick yet. The media company is encouraging people on the social site to tweet messages with the #tornadoweek hashtag, which…
U.S. advertisers will spend $4.14 billion on digital video this year, according to eMarketer estimates. Yet while Twitter and Facebook are among the most popular ways to find and watch…
The Weather Channel held its first full-blown upfront presentation this morning at the Mandarin Oriental in New York, with Weather Co. president David Kenny touting a new slate of originals…
There’s a storm coming. Data is shifting the tides of digital advertising, buoying giants like Google, Facebook, Amazon, Twitter...and The Weather Company? Like Google with its search data, Facebook with its…
Is the viewable impression going nowhere fast? A full two years after the Interactive Advertising Bureau, Association of National Advertisers and the 4A’s launched Making Measurement Make Sense (3MS), a…
Marketers just won't let people waiting in bus shelters have any peace. Case in point: The Weather Channel and ad agency Iris recently tricked out one shelter with hidden sprinklers…
Twitter and Facebook save lives. At least that's what The Weather Company believes. Earlier this month, Weather came under fairly harsh criticism for its storm-naming practice when February's blizzard "Nemo" blanketed…
In early 2013, the online ad industry will finally rally around the concept of viewable impressions—just don’t expect everyone to hop on board at once. As part of the Making Measurement…
After tallying record numbers last month, The Weather Channel tapped Fox News vp of digital sales Jeremy Steinberg to lead its digital ad team from New York. An 11-year veteran at…
CNN may have had its troubles in recent months, but it's gaining ground in terms of pure goodwill. Network meteorologist Rob Marciano was out on Wednesday with a satellite truck…
