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Topic: The Weather Channel

Josh Elliott Leaves Good Morning America ABC News correspondent Amy Robach upped to co-anchor

For the second time in the span of four months, ABC’s Good Morning America is weathering a defection in its ranks, as co-anchor Josh Elliott has left the show for…

March 30, 2014, 9:26 PM EDT

Sam Champion Wants to Make The Weather Channel a One-Stop Shop for News Also, thoughts on naming storms

Specs Name Sam Champion Age 52 New gig Managing editor, anchor,The Weather Channel Old gig Weather anchor, Good Morning America You’ve said that your new morning show, AMHQ, will cover news, business, sports and other nonweather…

March 17, 2014, 6:39 AM EDT

Brands and Agencies Are Starting to Experiment With Google Glass Despite the tiny user base and aesthetic challenges

Google Glass’ role in advertising and content may be a bit out of focus—but initial use of the nascent technology may change that perception, as agencies and brands prepare for…

March 2, 2014, 10:41 PM EST

DirecTV Keeps Plugging Away at NFL Sunday Ticket Renewal Satellite TV giant looks to retain exclusive rights to package

DirecTV continues to plug away at a deal that would allow it to retain the exclusive rights to the NFL Sunday Ticket package, but the satellite-TV giant said it has…

February 20, 2014, 7:21 PM EST

DirecTV Demands 20 Percent Rate Cut, Then Drops The Weather Channel Satellite provider plays hardball

With more and more people getting the weather through their phones and computers, DirecTV has decided that The Weather Channel is no longer a worthwhile investment and has dropped the…

January 14, 2014, 9:51 AM EST

DirecTV May Drop The Weather Channel The Weather Channel plays the public safety card in PR campaign

DirecTV may be angling to drop The Weather Channel from its lineup, prompting The Weather Channel to launch a PR campaign to try and stop it. The carriage deal between the…

January 11, 2014, 3:13 PM EST

Weather Channel Video Ad Autoplays on Twitter Violates rules on cards program

The Weather Channel is delivering autoplay video ads on Twitter, but they appear to be breaking the rules.  A promoted tweet featured autoplay video from The Weather Channel --against the rules. Today,…

January 7, 2014, 6:13 PM EST

SessionM Says It Has a Better Solution for Mobile Targeting Company touts value of consumers' first-party data

Mobile advertising is growing rapidly, but the jury is still out on its effectiveness for brands. And targeting consumers with mobile ads is inherently tough, since there aren't cookies to…

October 9, 2013, 12:00 AM EDT

A Tumblr Ad Exchange Is Inevitable, Say Industry Players Yahoo needs to monetize, and buyers want pure exchanges

Since acquiring Tumblr for $1.1 billion, Yahoo CEO Marissa Mayer has hinted at launching an ad exchange for her new social media property. But will increased advertising cause typical Tumblrs,…

June 5, 2013, 3:52 PM EDT

Weather Channel Aims Strange Twitter Gimmick at Storm Chasers #TornadoWeek effort is unusual—even for social media

The Weather Channel may be pushing the strangest Twitter marketing gimmick yet. The media company is encouraging people on the social site to tweet messages with the #tornadoweek hashtag, which…

April 29, 2013, 5:57 PM EDT

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