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Topic: Weather

Quirky Is Selling Air Conditioners Through Weather Alerts Claims high email, text message open rates

East Coasters may have seen advertisements for air conditioners popping up in their daily weather reports recently, thanks to a new partnership between Quirky (a New York-based company that helps…

June 19, 2014, 12:20 PM EDT

Obnoxious Grandmother Gives Forecasts on World's Most Insane Weather Site Meet Gigi, equal opportunity offender

If you find yourself with a few extra minutes each morning, you can now watch a man pretending to be a cranky, salty Jewish grandmother offer you online weather forecasts…

May 21, 2014, 7:49 AM EDT

Canadians Differ From Americans in How They Use Their Smartphones Forget sports scores, they’re too busy emailing

They may be our neighbors to the north, but Canadians' smartphone habits show that they are different from Americans in more than just their abiding love of the French language,…

April 22, 2014, 10:36 PM EDT

Brands and Agencies Are Starting to Experiment With Google Glass Despite the tiny user base and aesthetic challenges

Google Glass’ role in advertising and content may be a bit out of focus—but initial use of the nascent technology may change that perception, as agencies and brands prepare for…

March 2, 2014, 10:41 PM EST

In Frozen Chicago, Giant Sunbathing Woman Lifts Spirits and Crushes Cars Arizona tourism ad kicks off 400-pound flip-flops

Temperatures dropped dramatically in Chicago this week, and so did a pair of 16-foot-long, 400-pound flip-flops. They were kicked off, or at least looked to have been, by a bikini-clad…

January 9, 2014, 9:12 AM EST

Weather Says Its Mobile Ad Business Is Growing Faster Than Google Exec says banners are tough but mobile branding works

Last week, Adweek wrote about a Dartmouth study on mobile advertising (Top 7 Reasons Why Mobile Ads Don't Work). Curt Hecht, chief global revenue at Weather, came back with a…

October 24, 2013, 12:00 AM EDT

Brands Buy Real-Time Mobile Ads Based on the Weather Ace Hardware, Taco Bell, Seamless

This past winter, Ace Hardware tested location-based mobile ads before and after snowstorms to pitch items like shovels and de-icers. Buoyed by the results—and underscoring how brands have begun using…

April 8, 2013, 10:08 PM EDT

Southern Comfort's Comfortable Speedo Guy Is Now Your Personal Weatherman Wherever you are, there he is

Southern Comfort's Speedo-wearing, Southern Comfort-drinking beach bum, who we had always assumed was underemployed, actually has quite the important and extensive job—giving weather reports to people in every city everywhere.…

January 15, 2013, 3:49 PM EST

Who Gets to Name Storms? Weather Channel, NWS have very serious argument

The Weather Channel and the National Weather Service are having a spat over who gets to name what storm, and when, and they insist that you stop laughing right this…

November 7, 2012, 3:31 PM EST

Video Gallery: Live From Hurricane Sandy TV news reporters get a little 'swept away' in coverage of fierce storm

TV news reporters—especially those of the meteorological persuasion—are the first to admit they live to cover severe weather. Flying into action nearly as fast as police, fire and emergency services…

October 30, 2012, 2:11 PM EDT

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