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Topic: Weather

From Alerts to Apologies: Tracking a Meteorologist's Tough Night on Twitter

When NYC's blizzard fizzled, one man boldly owned up to it

For ages, when a dire weather prediction came up lacking, there was little the average person could do beyond shaking a fist at the TV. But now we have Twitter,…

Quirky Is Selling Air Conditioners Through Weather Alerts

Claims high email, text message open rates

East Coasters may have seen advertisements for air conditioners popping up in their daily weather reports recently, thanks to a new partnership between Quirky (a New York-based company that helps…

Obnoxious Grandmother Gives Forecasts on World's Most Insane Weather Site

Meet Gigi, equal opportunity offender

If you find yourself with a few extra minutes each morning, you can now watch a man pretending to be a cranky, salty Jewish grandmother offer you online weather forecasts…

Canadians Differ From Americans in How They Use Their Smartphones

Forget sports scores, they’re too busy emailing

They may be our neighbors to the north, but Canadians' smartphone habits show that they are different from Americans in more than just their abiding love of the French language,…

Brands and Agencies Are Starting to Experiment With Google Glass

Despite the tiny user base and aesthetic challenges

Google Glass’ role in advertising and content may be a bit out of focus—but initial use of the nascent technology may change that perception, as agencies and brands prepare for…

In Frozen Chicago, Giant Sunbathing Woman Lifts Spirits and Crushes Cars

Arizona tourism ad kicks off 400-pound flip-flops

Temperatures dropped dramatically in Chicago this week, and so did a pair of 16-foot-long, 400-pound flip-flops. They were kicked off, or at least looked to have been, by a bikini-clad…

Weather Says Its Mobile Ad Business Is Growing Faster Than Google

Exec says banners are tough but mobile branding works

Last week, Adweek wrote about a Dartmouth study on mobile advertising (Top 7 Reasons Why Mobile Ads Don't Work). Curt Hecht, chief global revenue at Weather, came back with a…

Brands Buy Real-Time Mobile Ads Based on the Weather

Ace Hardware, Taco Bell, Seamless

This past winter, Ace Hardware tested location-based mobile ads before and after snowstorms to pitch items like shovels and de-icers. Buoyed by the results—and underscoring how brands have begun using…

Southern Comfort's Comfortable Speedo Guy Is Now Your Personal Weatherman

Wherever you are, there he is

Southern Comfort's Speedo-wearing, Southern Comfort-drinking beach bum, who we had always assumed was underemployed, actually has quite the important and extensive job—giving weather reports to people in every city everywhere.…

Who Gets to Name Storms?

Weather Channel, NWS have very serious argument

The Weather Channel and the National Weather Service are having a spat over who gets to name what storm, and when, and they insist that you stop laughing right this…

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