Topic: Weather

IBM Watson Is Now Offering AI-Powered Digital Ads That Answer Consumers' Questions

Will first run on Weather Company properties

We've seen Bob Dylan talking to IBM Watson about love and loss in TV spots for months, and Big Blue now wants us to connect with the same kind of artificial…

Philly Police Channel Drake's 'Hotline Bling' for Their Latest Bizarre PSA

Another hit from the viral crew in blue

Philadelphia police are quickly becoming the authorities on oddly compelling viral PSAs. First, they generated national attention with a bizarre revival of a Saved by the Bell drug PSA from 1991.…

From Alerts to Apologies: Tracking a Meteorologist's Tough Night on Twitter

When NYC's blizzard fizzled, one man boldly owned up to it

For ages, when a dire weather prediction came up lacking, there was little the average person could do beyond shaking a fist at the TV. But now we have Twitter,…

Quirky Is Selling Air Conditioners Through Weather Alerts

Claims high email, text message open rates

East Coasters may have seen advertisements for air conditioners popping up in their daily weather reports recently, thanks to a new partnership between Quirky (a New York-based company that helps…

Obnoxious Grandmother Gives Forecasts on World's Most Insane Weather Site

Meet Gigi, equal opportunity offender

If you find yourself with a few extra minutes each morning, you can now watch a man pretending to be a cranky, salty Jewish grandmother offer you online weather forecasts…

Canadians Differ From Americans in How They Use Their Smartphones

Forget sports scores, they’re too busy emailing

They may be our neighbors to the north, but Canadians' smartphone habits show that they are different from Americans in more than just their abiding love of the French language,…

Brands and Agencies Are Starting to Experiment With Google Glass

Despite the tiny user base and aesthetic challenges

Google Glass’ role in advertising and content may be a bit out of focus—but initial use of the nascent technology may change that perception, as agencies and brands prepare for…

In Frozen Chicago, Giant Sunbathing Woman Lifts Spirits and Crushes Cars

Arizona tourism ad kicks off 400-pound flip-flops

Temperatures dropped dramatically in Chicago this week, and so did a pair of 16-foot-long, 400-pound flip-flops. They were kicked off, or at least looked to have been, by a bikini-clad…

Weather Says Its Mobile Ad Business Is Growing Faster Than Google

Exec says banners are tough but mobile branding works

Last week, Adweek wrote about a Dartmouth study on mobile advertising (Top 7 Reasons Why Mobile Ads Don't Work). Curt Hecht, chief global revenue at Weather, came back with a…

Brands Buy Real-Time Mobile Ads Based on the Weather

Ace Hardware, Taco Bell, Seamless

This past winter, Ace Hardware tested location-based mobile ads before and after snowstorms to pitch items like shovels and de-icers. Buoyed by the results—and underscoring how brands have begun using…