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Topic: wearables

Apple Watch Sales Eclipsed the iPhone in Its First Year, but Agencies Have Already Moved On

Marketers haven't seen payoff yet

One year after making a splash as the next "it" device for marketers, Apple Watch has slipped noticeably in the estimation of many marketers. Earlier this week, Apple reported it has…

This Week's Must-Haves: a Stylish Smart Bracelet That Helps Keep Women Safe

Plus, a chic tennis tote and outdoor wine glasses

This week, the Adweek staff is highlighting a stylish wearable that does more than your typical fitness tracker, a tennis tote from Tory Sport and a USB-rechargable gel mani kit.…

This Week's Must-Haves: a Headset That's a Portable Personal Theater

Plus, DJ Khaled-inspired pins and a high-fashion Apple Watch band

This week, the Adweek staff is highlighting Avegant's Glyph personal theater headset, a trio of DJ Khaled-inspired pins and a backpack made from self-healing nylon. Take a look!

This Week’s Must-Haves: a Hoverboard That Actually Hovers

And Valentine’s Day gift ideas for everyone

This week, the Adweek staff is highlighting an emoji pendant, a smartphone-controlled hoverboard and a chic scarf. Take a look! 

Under Armour's New HealthBox Fitness Tool Combines a Scale, App and Wearables

Brand reportedly invested $1 billion to build the tech

Under Armour wants to prove that it can play alongside the big sports and tech brands, and the apparel brand is making its first foray into fitness tech and wearables…

For T-Mobile, Netflix's Global Surge Is Proof That Unlimited Streaming Is a Vital Strategy

Branding svp also sees huge potential for wearables and health

brightcove.createExperiences(); T-Mobile took a bit of a bandwidth gamble recently by offering unlimited free video streaming from popular services like…

Why Google and Facebook Are Uniquely Positioned to Control How Marketing Evolves

Bloomberg sales chief notes measured approach, for now

brightcove.createExperiences(); As the drum beat on media personalization grows louder and more urgent, Keith Grossman, head of sales, Americas for…

How Technology Is Quickly Changing the Channel on Audio Consumption and Marketing

Pandora strategist sees big potential in wearables, connected cars

brightcove.createExperiences();   It was barely two hours into CES 2016, and Lizzie Widhelm, svp of ad product strategy and sales at…

5 Fun Tech Devices to Get You Through the Winter

Plus a jacket that transforms into a travel pillow

This week, the Adweek staff is highlighting accessories for folks who want to get fit, stay warm and keep connected, including a device that makes your iPhone a thermal camera,…

5 Wearable Technology Brands Marketers Need to Know About at CES

So long, Apple Watch

Last year, Apple Watch and Fitbit were on seemingly every tech-savvy marketer's wrist. But as wearable technology gets more sophisticated, so do the products tech companies are pitching to brands and…

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