Advertisement

Topic: wearables

This Week’s Must-Haves: a Hoverboard That Actually Hovers

And Valentine’s Day gift ideas for everyone

This week, the Adweek staff is highlighting an emoji pendant, a smartphone-controlled hoverboard and a chic scarf. Take a look! 

Under Armour's New HealthBox Fitness Tool Combines a Scale, App and Wearables

Brand reportedly invested $1 billion to build the tech

Under Armour wants to prove that it can play alongside the big sports and tech brands, and the apparel brand is making its first foray into fitness tech and wearables…

For T-Mobile, Netflix's Global Surge Is Proof That Unlimited Streaming Is a Vital Strategy

Branding svp also sees huge potential for wearables and health

brightcove.createExperiences(); T-Mobile took a bit of a bandwidth gamble recently by offering unlimited free video streaming from popular services like…

Why Google and Facebook Are Uniquely Positioned to Control How Marketing Evolves

Bloomberg sales chief notes measured approach, for now

brightcove.createExperiences(); As the drum beat on media personalization grows louder and more urgent, Keith Grossman, head of sales, Americas for…

How Technology Is Quickly Changing the Channel on Audio Consumption and Marketing

Pandora strategist sees big potential in wearables, connected cars

brightcove.createExperiences();   It was barely two hours into CES 2016, and Lizzie Widhelm, svp of ad product strategy and sales at…

5 Fun Tech Devices to Get You Through the Winter

Plus a jacket that transforms into a travel pillow

This week, the Adweek staff is highlighting accessories for folks who want to get fit, stay warm and keep connected, including a device that makes your iPhone a thermal camera,…

5 Wearable Technology Brands Marketers Need to Know About at CES

So long, Apple Watch

Last year, Apple Watch and Fitbit were on seemingly every tech-savvy marketer's wrist. But as wearable technology gets more sophisticated, so do the products tech companies are pitching to brands and…

5 Ways Marketers Are Already Putting Sensors to Work

Next-gen ideas are sure to be the talk of CES

For tech-savvy marketers and brands, sensors are bound to be big business—once everyone has figured out what to do with them. According to branding and marketing experts, we're still in the…

This Week’s Must-Haves: a Solar Charger Inspired by Nature

Plus, a 'do not disturb' button that makes getting work done a breeze

This week, Adweek is highlighting solar-powered smartphone charger that looks a lot like a Japanese Ginkgo tree, a workspace organizer that makes your supplies and devices appear to be underwater,…

Why Designer Tech Accessories Are a 'Smart' Bet This Holiday Season

High-tech fashion could be this year’s hottest gift

When the iPhone launched in 2007, chic tech accessories were few and far between; today, nearly every fashion brand imaginable produces smartphone and tablet cases. Now, a handful of savvy…

Advertisement