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Topic: wearables

Wearable Tech Is Poised for a Breakout Year in 2015, Forrester Survey Says Apple Watch will stoke the trend

Wearable technology is going to be a hot-ticket item in the U.S. next year, according to new survey results from Forrester Research. The popularity of computers that you can wear is…

December 9, 2014, 6:07 PM EST

Will the Apple Watch Protect Users' Most Sensitive Health Information? FTC is looking into privacy before 2015 launch

When Apple releases its watch early next year, will users' sensitive health information such as pulse and movement be safe? The Federal Trade Commission has been meeting privately with Apple…

November 17, 2014, 1:03 PM EST

And Now Even Wearables Have Programmatic Ads Amtrak buys first promo from new network

Programmatic advertising—a burgeoning medium for desktop, tablet and smartphone marketers—is now happening via smartwatches. FitAd, a 4-month-old wearables ad network, has begun facilitating automated promos for Amtrak's Acela Express service to…

November 13, 2014, 4:18 PM EST

Google Developing Pill That Searches for Cancer and Heart Disease Nanotechnology could lead to fast, painless diagnosis

Google may be best known for its search engine, but it also employs a quiet "X" team dedicated to making revolutionary discoveries. And its latest project, if successful, would make…

October 29, 2014, 12:08 PM EDT

So Happy Together? You and Android Lollipop Should Never Be Apart, Ads Say OS connects all your devices all the time

Android wants to be with you. Everywhere. All the time. Is that so wrong? The Google-developed platform doubles down on the "togetherness" theme in work touting its new Android 5.0 Lollipop…

October 17, 2014, 12:55 PM EDT

A Filmmaker's Dramatic Spec Ad for Google Glass Is Getting Lots of Fans, Including Google 'Captions' shows the power of translation

Can Google Glass help cross cultural boundaries and even save lives? It can in "Captions," a 4-minute short film promoting a translation app currently in development. Writer, director and editor Joe…

September 24, 2014, 10:38 AM EDT

3 Trends That Make the Apple Watch Important for Marketers It's about behavior, not technology

In June 2007, Apple changed its name from Apple Computers to Apple, a small change in wording that signified a vast shift in focus. Distancing itself from the world of computing…

September 12, 2014, 10:45 AM EDT

Pandora Launches Radio App for Google Glass Streams music via hand and voice commands

Pandora has unveiled an app that lets users program music on Google Glass through touch prompts and voice activation. Designed during a recent three-day hackathon by the Oakland, Calif.-based music streaming…

August 28, 2014, 5:36 PM EDT

Can Brands Ride the Next Wave of Fitness Apps and Wearables? Data reups branded health investments

A new set of investments from big-name brands Nike, The North Face and Tory Burch are bringing some much-needed utility and appeal to mobile apps that keep them afloat. Once considered…

July 20, 2014, 6:07 PM EDT

NFL Exec Says Wearables Could Crack Second-Screen Advertising But will brands buy in?

In step with those marketers embracing Google Glass and other wearables, the National Football League is now testing innovations like tech-enabled clothing and on-field tablets for its 32 teams. Even though some…

July 11, 2014, 1:25 PM EDT

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