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Topic: wearable technology

This 'Happiness Blanket' Measures the Well-Being of British Airways Passengers The more asleep you are, the better

If people could literally see how much more relaxing British Airways' new in-flight perks really are, then everyone would obviously understand how much better the company is than its competitors,…

July 1, 2014, 9:12 AM EDT

How One Simple Bracelet Boosted an Entire Country's Blood Donations by 335% A handy device, a life-saving message

Every marketer in the world dreams of creating something useful, accomplishing a noble goal and scoring huge results. Here's a project that nailed all three. Y&R Moscow recently partnered with Azerbaijani…

June 3, 2014, 4:11 PM EDT

Ad Agency Creates Jewelry Meant to Combat Sexual Assault But does it normalize rape as a fact of life?

When JWT Singapore was tapped by the Association of Women for Action and Research (Aware) to create an educational campaign about date rape, the agency decided to go in a…

May 31, 2014, 4:25 PM EDT

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