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Topic: wearable technology

A Filmmaker's Dramatic Spec Ad for Google Glass Is Getting Lots of Fans, Including Google

'Captions' shows the power of translation

Can Google Glass help cross cultural boundaries and even save lives? It can in "Captions," a 4-minute short film promoting a translation app currently in development. Writer, director and editor Joe…

This 'Happiness Blanket' Measures the Well-Being of British Airways Passengers

The more asleep you are, the better

If people could literally see how much more relaxing British Airways' new in-flight perks really are, then everyone would obviously understand how much better the company is than its competitors,…

How One Simple Bracelet Boosted an Entire Country's Blood Donations by 335%

A handy device, a life-saving message

Every marketer in the world dreams of creating something useful, accomplishing a noble goal and scoring huge results. Here's a project that nailed all three. Y&R Moscow recently partnered with Azerbaijani…

Ad Agency Creates Jewelry Meant to Combat Sexual Assault

But does it normalize rape as a fact of life?

When JWT Singapore was tapped by the Association of Women for Action and Research (Aware) to create an educational campaign about date rape, the agency decided to go in a…

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