Advertisement

Topic: wearable technology

Sensors Will Have a Bigger Impact on Marketing Than the Internet Did, GroupM Exec Predicts

Ubiquitous at CES, they'll soon take over your car and yoga pants

Delivering everything from increasingly sophisticated collision detection in cars to performance-enhancing data in smart fabrics in athletic apparel, sensors are ubiquitous on the CES showroom floor this year. Jack Smith,…

This Global CEO Can't Wait for Artificial Intelligence to Take Over

'It's going to be massive in the next few years'

PHD Worldwide CEO Mike Cooper stopped by the Omnicom Media Group party at Hyde Bellagio in Las Vegas the night before the start of the Consumer Electronics Show. He shared…

33% of Users Discard Their Wearables in Disappointment

But they're open to better gadgets in the future

A new report from PricewaterhouseCoopers found that 33 percent of consumers who purchased a wearable item in the past year either do not use them any more or use them…

A Filmmaker's Dramatic Spec Ad for Google Glass Is Getting Lots of Fans, Including Google

'Captions' shows the power of translation

Can Google Glass help cross cultural boundaries and even save lives? It can in "Captions," a 4-minute short film promoting a translation app currently in development. Writer, director and editor Joe…

This 'Happiness Blanket' Measures the Well-Being of British Airways Passengers

The more asleep you are, the better

If people could literally see how much more relaxing British Airways' new in-flight perks really are, then everyone would obviously understand how much better the company is than its competitors,…

How One Simple Bracelet Boosted an Entire Country's Blood Donations by 335%

A handy device, a life-saving message

Every marketer in the world dreams of creating something useful, accomplishing a noble goal and scoring huge results. Here's a project that nailed all three. Y&R Moscow recently partnered with Azerbaijani…

Ad Agency Creates Jewelry Meant to Combat Sexual Assault

But does it normalize rape as a fact of life?

When JWT Singapore was tapped by the Association of Women for Action and Research (Aware) to create an educational campaign about date rape, the agency decided to go in a…

New Yahoo Tech Editor David Pogue Is Enjoying His Freedom

Talks click bait and Web commenting

Photo: Alfred Maskeroni Specs Who David Pogue New gig Yahoo Tech editor, writer Old gig The New York Times tech columnist Age 51 You left The New York Times to join a Yahoo in progress. What…

Wearable Tech Is the New Social at SXSW

Attendees discuss the future of devices

Wearable devices are giving SXSW Interactive veterans something new to talk about this year—thankfully. The tech-based conference has been dominated by conversations about social media and mobile in recent years,…

Brands and Agencies Are Starting to Experiment With Google Glass

Despite the tiny user base and aesthetic challenges

Google Glass’ role in advertising and content may be a bit out of focus—but initial use of the nascent technology may change that perception, as agencies and brands prepare for…

Advertisement