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Topic: We Are Social

SapientNitro Named British Airways' Digital Lead Agency

Work was previously at OgilvyOne

This time SapientNitro won the prize. The Publicis Groupe agency has been named the digital lead for British Airways, business previously handled by OgilvyOne. Last year SapientNitro emerged as a review…

3 Key Questions About Twitter's Ads Before the IPO

A slew of marketing experts weigh in

Can Twitter's mobile ads explode and become a revenue bedrock like they have with Facebook? Will Twitter ever attract Facebook's herd of direct-response marketers and local businesses? Should Twitter roll out a…

Young Tumblr Marketers Have Strong Advice for Yahoo

Millennial practitioners worry about the acquisition

"We promise not to screw it up," said Yahoo CEO Marissa Mayer, posting on her brand-new Tumblr account this morning and effectively making official the $1.1 billion purchase of the…

Marketers Gush, Speculate Over Facebook's Graph Search

Mobile, intent data hold largest potential, agency execs say

Marketers have been awaiting a Facebook search product for a while, and on Tuesday Facebook finally delivered it with Graph Search. Like baseball prep star, agency execs considered the product…

Lenovo Picks We Are Social as Global Lead

Computer giant seeks 'conversational marketing'

Lenovo has selected We Are Social to be the computer giant's global lead for social media marketing and advertising. New York-based We Are Social said it beat out three competitors…

Social Agency Cherry-picks Ogilvy, Dachis Group

We Are Social attracts shop talent as ads boom

The rise of social media ad spend should make for some interesting moves in the digital marketing talent ecosystem during the coming months. We Are Social seems to be getting out…

Facebook Page Posts Marked as Spam Spiked Amid Algorithm Outcry

Spam complaints jumped by 1,000%, per PageLever

The great Facebook mystery of Fall 2012 may be on the precipice of a solution. Beginning in late September, a number of advertising executives claimed that Facebook had changed its…

Another Agency Claims Facebook Algorithm Changes

Reach drops but negligible performance impact

The social sky is falling. Claims have been popping up over the last couple weeks that Facebook has changed its EdgeRank algorithm, which determines what content shows up in users’…

Facebook Ties Offers With Ads

Product updated to allow brands to append barcodes

When Rosetta Stone bundled a recent Facebook Offers campaign with an ad buy on the social network, the language-learning company saw a better return than its paid search campaign on…

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