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Topic: WaterIsLife

Ad of the Day: 4-Year-Old Fulfills His Bucket List Beautiful, heartbreaking follow-up to #FirstWorldProblems

DDB in New York and the clean-water organization WATERisLIFE already proved a powerhouse pairing with last year’s #FirstWorldProblems campaign, which riffed on the popular hashtag by having poverty-stricken Haitians read…

August 8, 2013, 1:34 PM EDT

Top 10 Commercials of the Week: Oct. 5-12 Alcohol gets fantastical, Heinz welcomes winter, and Jordan Brand freezes L.A. in its tracks

This week, DDB hijacked the #FirstWorldProblems hashtag for a good cause, polar bears wanted you to skip the Coca-Cola, and your family could never love you as much as HBO…

October 12, 2012, 10:01 AM EDT

#FirstWorldProblems Hashtag Is Hijacked in DDB's Campaign for Clean Water Turning an ironic gesture on its head

Devising a high-impact humanitarian campaign is a first-world problem that DDB New York solves in stirring fashion on behalf of WaterIsLife. With close to 1 million YouTube views in a…

October 10, 2012, 9:15 AM EDT

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