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Topic: Water

Ad of the Day: 4-Year-Old Fulfills His Bucket List Beautiful, heartbreaking follow-up to #FirstWorldProblems

DDB in New York and the clean-water organization WATERisLIFE already proved a powerhouse pairing with last year’s #FirstWorldProblems campaign, which riffed on the popular hashtag by having poverty-stricken Haitians read…

August 8, 2013, 1:34 PM EDT

Top 10 Commercials of the Week: Oct. 5-12 Alcohol gets fantastical, Heinz welcomes winter, and Jordan Brand freezes L.A. in its tracks

This week, DDB hijacked the #FirstWorldProblems hashtag for a good cause, polar bears wanted you to skip the Coca-Cola, and your family could never love you as much as HBO…

October 12, 2012, 10:01 AM EDT

#FirstWorldProblems Hashtag Is Hijacked in DDB's Campaign for Clean Water Turning an ironic gesture on its head

Devising a high-impact humanitarian campaign is a first-world problem that DDB New York solves in stirring fashion on behalf of WaterIsLife. With close to 1 million YouTube views in a…

October 10, 2012, 9:15 AM EDT

Matt Damon Gets Flushed for World Toilet Day Water.org spots will make you feel crappy

This year has certainly had its share of shit-related nonprofit advertising. We had MTV's "Give a Shit" campaign, and now Water.org is launching a "Talk Shit" effort starring Matt Damon…

November 16, 2011, 8:56 AM EST

Holy Water From Mecca Marketed Illegally in the U.K.

A BBC investigation has found that bottled water from a well in Mecca is being covertly marketed to British Muslims, even though it's known to contain dangerous levels of arsenic.…

May 6, 2011, 8:54 AM EDT

Desperate houseplants in save-water PSAs

Two grown women dress up in leaves and petals to portray "desperate houseplants" in this trippy Australian water-conservation campaign from ad agency MWC. In what are surely the best commercial…

November 24, 2010, 10:40 AM EST

Diarrhea less humorous when it kills people

The diarrhea song is known the world over to send children into bales of laughter. Well, perhaps not the whole world over. This sobering PSA for WaterAid (from agency…

August 24, 2010, 11:23 AM EDT

Dudes will drink turd water to get to Cannes

Warning: gross. The creative brief went up this weekend for the YouTube-Cannes Young Lions 48 Hour Ad Contest. Contestants had two days to concept, shoot and upload PSAs for…

May 17, 2010, 2:07 PM EDT

Drinking water turns deadly in UNICEF spot

This cinema spot from UNICEF in Belgium dramatically makes the point that unsafe water kills lots of kids around the world every day. The spot shows one child wrestling…

April 26, 2010, 9:27 AM EDT