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Topic: Wasserman

6 Tips for Marketers Who Want to Connect in a Meaningful Way With Millennials

Tell a good story, and make it authentic

While brand experiences have grown in scope, scale, sophistication and effectiveness in recent years, there are a host of new issues and challenges marketers must understand and manage to take…

Barneys sending wishes for a hippie holiday

Peace, love and ... Barneys? The upscale Manhattan apparel retailer isn't the first brand you'd associate with the acid-tinged late '60s, but perhaps it's you who needs to get…

Adidas Finds Groove With Frankie Valli Song

It's hard to imagine a hipper scene than the one portrayed in the latest TV ad for the Adidas Originals brand. The spot, celebrating Adidas's 60th anniversary, shows a rockin'…

Remy can cause same-sex necklace biting

A woman flips her head back, as though in the throes of ecstasy, while another looks on, lasciviously biting the first woman's necklace. The caption: "Things are getting interesting."…

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